Asphalt 8: Airborne Celebrates its Eighth Year Anniversary with Special Anniversary Event, Fashionable New Features, Customizable Racing Avatars, and New UI

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Players Race Through New Festival Challenges to Unlock Limited-Edition Anniversary Bugatti Bolide

PARIS, FRANCE – September 9, 2021 – Gameloft, a leader in the creation and publishing of games, is thrilled to announce that Asphalt 8: Airborne, one of the most popular titles in the one billion downloaded multi-award winning arcade racing franchise, today begins a celebration of its Eighth Anniversary, with an eight day special event, the introduction of Racer Avatars, and a brand new user interface.

Players who jump into Asphalt 8: Airborne will uncover a special event lasting eight days, with lots of great rewards and giveaways. Players can even secure the Asphalt Special Edition Anniversary Bugatti Bolide! Get ready to race in this new ride with the brand new Racer Avatar feature, in which players can use a brand new wardrobe of clothes, costumes, and accessories to mix-and-match to let their unique style shine. Finally, longtime players will be thrilled to discover a complete overhaul of the UI in conjunction with the game’s robust revamp from the inside out. Enjoy the new look and feel, and get ready for even more improvements to come.

“In the mobile gaming space, it’s uncommon for games to reach the milestone of five years, much less eight,” said Kirill Sergienko, Game Manager of Asphalt 8: Airborne. “Asphalt 8: Airborne is an incredible title, and we’re excited to see it entertain players to such a great milestone. P layers should certainly dive into the Racer Avatar feature – it’s really cool.”

Asphalt 8: Airborne can be downloaded here:

A trailer for the eight anniversary with a special focus on the new Racer Avatars for Asphalt 8: Airborne can be seen here.


About Gameloft 

Leader in the development and publishing of games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 iOS Games by All-Time Worldwide Downloads” from App Annie. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including Disney®, LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,600 people worldwide. Every month, 70 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company. 

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