ToneStone to Disrupt Music Making, Collaboration and Sharing through Fun, Interactive Platform Designed for the Creator Era
BOSTON — Aug. 12, 2021 — ToneStone, founded by former Harmonix chief creative officer Greg LoPiccolo and game industry veteran of Valve and Amazon Games Tom Leonard, is building a platform to enable anyone to easily make and share music. LoPiccolo (Guitar Hero, Rock Band) and Leonard (Half-Life 2, Left 4 Dead) are on a mission to change the way music is made, shared, and monetized by creating a platform that combines interactive game mechanics with intuitive and easy-to-use creation tools, plus direct community and social integration.
“We want anyone to be able to express themselves through music, to collaborate, and to share their music,” said Greg LoPiccolo, co-founder and CEO, ToneStone. “The last decade has seen key innovations to lower the barrier of entry for media creation and sharing across video, photos, and recently games, but there’s no music platform that combines being accessible, comprehensive and enjoyable. By bringing together what we have learned from games and interactivity to music, we believe ToneStone can enable that radical leap for the creator generation of music.”
ToneStone is designed to be highly approachable; people with little-to-no experience can begin creating music within seconds, instead of spending hours learning complicated software.
Leveraging the deep interactive entertainment background of its founders, ToneStone is integrating proven game mechanics to elegantly guide progression. Integrated progression and achievement systems will keep users engaged, and encourage exploration and experimentation. Multiplayer options will also allow users to create and modify tracks together simultaneously online.
Creators will be able to share their own music directly on social media platforms, or download the tracks for use in broadcasts, livestreams, VODs, interactive experiences and other projects. ToneStone allows shorter formats like loops and beats as well as complete songs. With community-driven source material made available to everyone, musicians will be able to monetize their work and build up their fanbases.
ToneStone is currently in private beta; early adopters can sign up here to try out the very early stages of the platform before launch. Already you can quickly create and share music, and over time game mechanics, multiplayer and the marketplace will be added. At launch, ToneStone will be a free download on Steam for PC and Mac.
For more information about ToneStone, or to sign up for the waitlist, please visit https://tonestone.com
About ToneStone
ToneStone was founded in 2019 by Greg LoPiccolo, Tom Leonard, and Sam Levine. With nearly two decades of experience at Harmonix, LoPiccolo was CCO and the Project Director of Guitar Hero and Rock Band, which together sold more than 40M+ units. Prior to Harmonix, LoPiccolo and Leonard played key roles at LookingGlass, developing notable games like Thief. Tom has led teams at Valve and Amazon Game Studios. As an early leader at Valve, Tom helped establish Steam and oversaw the development of Left 4 Dead and its acclaimed UGC model. Levine is an experienced and award-winning startup entrepreneur who founded IntelliReach, which won the Deloitte Fast 50 and Software 500 awards. ToneStone’s early investors include backed by games and music veterans: Tyr Ventures, Velan Ventures, Harmonix co-founders: Alex Rigopolus and Eran Egozy and digital platform and music rights expert for Viacom/MTV and Peloton, Paul DeGooyer.
