Celebrate UNO® 50th Anniversary with Special DLC for UNO® Video Game Available Now
SYDNEY, AUSTRALIA – June 4, 2021 – Mattel, Inc. and Ubisoft announced a special DLC for the popular UNO video game in celebration of the 50th anniversary of UNO, the number one game in the world*. The DLC, available now, includes a premium deck, board, and rule.
The new UNO 50th Anniversary DLC introduces velvety black cards, a renovated black and gold board, a commemorative gold coin, and an exclusive 50/50 card. Whenever someone plays the special 50/50 card, the coin will be tossed to see who will have to draw four extra cards.
Based on the physical version of the card game, the UNO video game comes with several themes and DLCs that bring exclusive special cards for even more fun. Players can experience the icy board of the Winter theme, shake things up with the Rabbids, Rayman, and Just Dance 2017 DLC, or flip the whole game in the UNO FLIP!™ DLC. Most recently, the Fenyx’s Quest DLC, inspired by Immortals Fenyx Rising, added a fantastical twist to the classic UNO experience with new features based on the most iconic elements of the Golden Isle.
The 50th anniversary DLC is now available to purchase individually on PlayStation®4, Xbox One consoles, Nintendo Switch™ system, Windows PC, and Stadia for AUD$4.49, and will be playable on PlayStation®5 and Xbox Series X|S through backward compatibility. Players can access the Winter theme and the Rabbids DLC at no additional cost, while the DLCs for Rayman, Just Dance 2017, UNO FLIP!™ and Fenyx’s Quest are available for purchase separately or bundled in the Ultimate Edition.
For more information about the UNO video game, please visit ubisoft.com/en-AU/game/uno/
For the latest on all of Ubisoft’s games, please visit news.ubisoft.com
*Source: The NPD Group/Retail Tracking Service/G11/Jan-September 2020/Games & Puzzles Supercategory/Units
About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogues of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA™, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
About Ubisoft
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Far Cry, For Honor, Just Dance, Watch Dogs, and Tom Clancy’s video game series including Ghost Recon®, Rainbow Six and The Division. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2020-21 fiscal year, Ubisoft generated net bookings of €2,241 million. To learn more, please visit: ubisoftgroup.com.
UNO® and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2021 Mattel. Game software © 2016–2020 Ubisoft Entertainment. All Rights Reserved. Just Dance, Rabbids, Rayman, the character of Rayman, Ubisoft, and the Ubisoft logo are registered or unregistered trademarks of Ubisoft Entertainment in the US and/or other countries. Stadia, the S logo, and related marks and logos are trademarks of Google LLC.
