Martina Mondadori Partnered With Sulake To Judge Finalists
Helsinki Finland, May 13th 2021 – Virtual and social games developer Sulake has today announced the conclusion of Habbo’s Spring Fashion Contest, declaring the winner of the seasonal festival as -Push, from Chile! The competition saw participants design a new garment to be sold in-game, with all proceedings made by item sales going to a charity of the winner’s choice. Teaming up with famous interior designer Martina Mondadori, Sulake is also proud to announce that, after deciding with the winner, they will donate the proceedings to Save the Children International.
Throughout April, Habbo players sent in a total of 917 entries of their creative pixel art clothing designs in an attempt to win limited edition badges, Habbo Club and Builders Club memberships, credits and VIP bundles. As well as being judged by an expert jury, the Habbo community also voted for their favourites to help decide the competition’s winner. In addition to creating and owning their own fashionable item which will be sold to players in-game, Sulake gave the decision for the winner to choose which charity the proceedings will go to. Sulake is now in the process of developing the design into an in-game item, and donating the money to Save the Children International after agreement with the winner, -Push.
To help judge the competition, Martina Mondadori offered a refined and experienced design acumen to the jury. Part of the board of directors of Arnoldo Mondadori Editore publishing group, in 2014 she established the renowned magazine Cabana, which focuses on Timeless Interiors and Decorative Arts. With an eye for design and innovation, Martina was excited to spotlight the level of talent submitted in Habbo’s Spring Fashion Contest 2021.
“It was a pleasure to be a part of the Habbo Spring Fashion Contest jury!” said Martina Mondadori, Editor-in-Chief of Cabana Magazine. “The standard of the submissions was really impressive. It was wonderful to celebrate the creativity and imagination of the online Habbo community. Well done to -Push for winning, and I hope everyone enjoyed taking part in this competition!”
“We were incredibly excited about bringing the Spring Fashion contest to the Habbo community,” said Sulake CEO Vaitteri Karu. “Receiving over 900 high quality designs was unbelievable and we are glad that we reran the popular fashion design contest, which has been carried out several times in the past. We look forward to hosting other design competitions in the future!”
The fashion competition was part of a seasonal campaign during which Habbo players participated in fashion school events via different games in Habbo, including fashion related quizzes, dress up games, and fashion show preparations. Debuting in 2016, Habbo Fashion Month is extremely popular with the community due to the number of unique clothing items and accessories that are released.
About Martina Mondadori
Martina Mondadori was born in Milan in 1981. She represents the fourth generation of the Mondadori daily and is part of the board of directors of Arnoldo Mondadori Editore publishing group. She graduated in 2005 “Magna cum laude” in Philosophy at the University of Milan.
In 2014 she started Cabana, a magazine focusing on Timeless Interiors and Decorative Arts. She is Cabana’s Editor in Chief and creative director for the Homeware and tabletop collections which appeared on 1stdibs and as the first Home Trunkshow on Moda Operandi. Martina is also European Editor at Large for Town and Country US. She became the curator for Design at Large in Basel in June 2016 as part of the Design Miami Fair. 2017 saw her first book published in the US, “Renzo Mongiardino: A Painterly Vision” by Rizzoli followed by Cabana Anthology in 2018.
About Habbo & Sulake
Sulake is a social entertainment company focused on providing a safe and fun online service for self-expression through its games, Habbo and Hotel Hideaway. Sulake was founded in 2000 by a small team of passionate people and now after 20 years, Habbo is still one of the largest virtual communities in the world, reaching players all over the world each month. With paying customers in over 115 countries and over 850,000 active users a month, Habbo continues to be a hugely popular and globally recognised brand.
Sulake’s mission is to enable its users to meet new people, make friends and give them a place to create and share their user-generated content in fun virtual surroundings. Sulake is a leader in ensuring online safety for children and was acquired in 2020 by Dutch media and technology company Azerion. www.sulake.com