Calling All Virtual Fashion Designers! Do You Have What it Takes to Become Habbo’s Next Fashionista?

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Spring Fashion Contest in Habbo Starts Today: Winner Design Will be Developed into a Pixel Animated Habbo Summer Collection Accessory with All of the Proceeds Going to Charity

Helsinki Finland, April 13th 2021 – Have you ever dreamt of designing your own exclusive clothing piece to be worn by thousands of Habbos all over the world? Then this is the opportunity you’ve been waiting for! 

Habbo is looking for the best fashion designers to create a new fashion accessory for the summer collection. Starting today, the Habbo users have a week to send in their creative fashion designs as pixel art using a template downloaded from the Habbo website. On April 28th, staff from each hotel will announce the 10 best designers to take part in a community vote for the favorite design to be put forward to a global vote on May 7th. The three best designs determined by the global Habbo community will be judged by the Habbo design team, and the winning design will become an iconic, exclusive, pixelated accessory sold only during the summer campaign on all sites. After the summer campaign in June all the proceeds of the fashion accessory item will be donated to a global charity chosen by the winner.

The fashion competition is part of a campaign during which the users can participate in fashion school via several different games in Habbo, ranging from fashion related quizzes, to dress up games and fashion show preparations. Run once before in 2016, Habbo Fashion Month is extremely popular with the community due to the number of clothing items that are released. Clothing items are always desirable, usually significantly more compared to the furniture items most campaigns are made up of.

There are tons of other prizes up for grabs on your runway to the top, including special and limited-edition badges, BC and HC, credits and VIP bundles. Not feeling that creative? You can still participate in fashion school via several different games, ranging from fashion related quizzes to dress up games and fashion show preparations as part of the overall Habbo Spring Fashion event.

“We’re very excited to announce the start of the Habbo Fashion Design Competition,” said Valtteri Karu, CEO of Sulake. “This competition is the perfect opportunity for our community to show off their creative flair and have their own item of clothing available to buy in the store with the proceeds going to a charity of their choice. We wish everyone the best of luck and can’t wait to see what you come up with!”

The winners of the competition will be announced on May 13th and the winning design will go into development with our art team and then launched as part of the Habbo summer collection in June.

About Habbo & Sulake
Sulake is a social entertainment company focused on providing a safe and fun online service for self-expression through its games, Habbo and Hotel Hideaway. Sulake was founded in 2000 by a small team of passionate people and now after 20 years, Habbo is still one of the largest virtual communities in the world, reaching players all over the world each month. With paying customers in over 115 countries and over 850,000 active users a month, Habbo continues to be a hugely popular and globally recognised brand.

Sulake’s mission is to enable its users to meet new people, make friends and give them a place to create and share their user-generated content in fun virtual surroundings. Sulake is a leader in ensuring online safety for children and was acquired in 2020 by Dutch media and technology company Azerion.

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