HyperX Shines a Spotlight on Female Gamers in New ‘We’re All Gamers’ Campaign
HyperX supports equality in the gaming community with a new video, and a partnership with Australian female-focused gaming organisation Empress Gaming.
Australia – Mar. 8, 2021 – Gaming is one of the most popular forms of entertainment worldwide, with recent research showing that almost half of all game enthusiasts in Australia are female1. To support equality among gamers, HyperX, a leading gaming peripheral brand, today announced its official partnership with Empress Gaming, a women-focused and led gaming organisation based in Australia that champions HyperX’s ‘We’re All Gamers’ message. As part of the partnership, HyperX will provide best-in-class peripherals to the local creators in Empress Gaming and support them to build a strong and supportive network for all Australians who share the same passion for gaming.
“Empress Gaming was created out of an aspiration to level the playing field and create an inclusive community which foremost provides opportunity and support to women in gaming”, said Nicole Constantine, Founder of Empress Gaming. “HyperX, with its core message of ‘We’re All Gamers’, perfectly speaks to our mission.”
Through its broad range of talented brand ambassadors like Pokimane, Valkyrae, Faze Ewok, and Berticuss, HyperX reflects the diversity in the current gaming landscape. In honour of Women’s History Month, and with the spirit of ‘We’re All Gamers’, HyperX has also released a dedicated video, interviewing a group of prominent Australian gamers, to inspire younger females who are interested in gaming.
“As the brand’s core value ‘We’re All Gamers’ suggests, we are dedicated to supporting all kinds of gamers,” said HyperX. “Working with Empress Gaming enables us to further empower women in Australia to explore the world of gaming and have fun while doing it.”
In addition to supporting Empress talent with best-in-class peripherals, HyperX will also be the title sponsor of the upcoming Empress League, an all-women’s Fortnite based tournament with a $1,000 prize pool. For more details about HyperX’s ‘We’re All Gamers’ message, please visit the campaign page.
About Empress Gaming
Empress Gaming is one of the world’s leading women-focused and led gaming organisations. Based in Australia, the collective provides a space for women in gaming to create, compete and collaborate. With a number of diverse talent including both new and seasoned professionals, Empress provides women with the ability and opportunity to navigate the industry.
More information on Empress Gaming can be found at https://empress-gaming.com.
About HyperX
For 18 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognised for delivering products that provide superior comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because they meet the most stringent product specifications and are built with best-in-class components.
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