Mattel and Milestone Announce Hot Wheels Unleashed™
- The all-new, action-packed arcade-style racing experience featuring Hot Wheels cars and sky-high tracks is now available for pre-order and will speed to major console platforms and PCs later this year
EL SEGUNDO, Calif. and MILAN, Italy / SYDNEY, Australia – Feb. 26, 2021–Mattel, Inc. (NASDAQ: MAT) and Milestone, a leading global racing game developer, announced today the upcoming release of Hot Wheels Unleashed, an all-new, action-packed arcade-style racing game. The game, which is available for pre-order today, is scheduled to launch on Sept. 30, 2021 on PlayStation5, PlayStation4, Xbox Series X|S, Xbox One consoles, Nintendo Switch and PC.
Gamers can get ready to drift, boost, jump and crash on Hot Wheels’ iconic orange tracks in various single player game modes. Gamers can also challenge friends in multiplayer races, both online and offline, leveraging a split screen mode.
“We continue to focus on engaging consumers with our brands through gaming platforms,” said Andrew Chan, Head of Digital Gaming, Mattel. “Hot Wheels is all about encouraging the challenger spirit and Hot Wheels Unleashed brings that mission to life for gamers of all ages. Milestone’s expertise in racing game development has enabled us to transform the Hot Wheels brand into a compelling console and PC gaming experience for both current Hot Wheels fans and gamers who may be rediscovering the iconic brand.”
“Like many other team members who worked on the game, I’ve been playing with Hot Wheels since I was a child, and today I’m still a hungry Hot Wheels fan and collector,” said Michele Caletti, Executive Producer, Milestone. “This is the reason why we’re all so committed in delivering the purest and most authentic Hot Wheels gameplay experience ever in a videogame. We owe it to the Hot Wheels community and to our inner children.”
Hot Wheels Unleashed offers players the opportunity to drive the cars as if they were playing with the die-cast toys. The gameplay includes adrenaline-filled races, an extended choice of Hot Wheels vehicles with different attributes and rarity levels that players can customise with different skins, and jaw-dropping tracks set in everyday-life locations with special track pieces and interactive items. The game also features a revolutionary Track Editor enabling players to customise tracks in any game environment and share them with the game’s community.
Hot Wheels Singles assortment was recently recognised as the 2020 Global Top-Selling Toy of the Year, according to the NPD Group.* Fans can experience the brand, which originally debuted in 1968, through toys, consumer products, content, and both virtual and live events.
Mattel and Milestone are introducing a variety of different versions of Hot Wheels Unleashed globally.
For more information and where to pre-order, visit hotwheelsunleashed.com, and to view the game trailer, visit YouTube. Consumers can also join the #HotWheelsUnleashed conversation online at Facebook, Instagram, YouTube and Twitter.
* Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, January-December 2020
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
Founded in Milan in 1996, Milestone S.r.l. is one of the leading and longest established racing game developers in the world. The 20+ people team is responsible for hit series like MotoGP™, MXGP and Monster Energy Supercross – The Official Videogame, as well as RIDE and Gravel, Milestone’s own IPs. For more information, please visit www.milestone.it
HOT WHEELS UNLEASHED™ © 2021. Published and Developed by Milestone S.r.l. All rights reserved. HOT WHEELS™ and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2021 Mattel. All manufacturers, accessory suppliers, names, tracks, sponsors, brands and associated imagery featured in this game are trademarks and/or copyrighted materials of their respective owners.
Nintendo Switch™ is a trademark of Nintendo.