LG ENVISIONS A FUTURE MADE BETTER, EASIER AND MORE COMFORTABLE WITH ITS ADVANCED SOLUTIONS AT CES 2021
Presenting a new lifestyle for a new era at the first-ever virtual CES
SEOUL, Jan. 11, 2021 — Under the theme Life is ON – Make Yourself at Home, LG Electronics (LG) is sharing the company’s vision for a more connected and more convenient lifestyle at the first all-digital CES® 2021. At the company’s press event streamed on the LG CES 2021 website and LG global YouTube channel, LG redefines the meaning of “home” with a presentation of advanced products and services designed to make consumers’ daily lives more comfortable, convenient and enjoyable, while its online exhibition booth gives visitors the opportunity to explore the latest LG innovations from the comfort of their monitors, laptops or mobile devices.
LG’s CES press event had something for everyone, including a first look at the rollable LG phone project and virtual human influencer. The LG Rollable smartphone made an appearance at CES, briefly demonstrating its unique resisable screen. As the second device under the brand’s Explorer Project, this rollable device is an “exploratory” look at what the future of smartphones may bring. Later in the event LG introduced Reah Keem, a virtual composer and DJ made even more human through deep learning technology. Reah used her time in the spotlight to introduce the new LG CLOi robot that utilises ultraviolet C (UV-C) light to clean high-touch, high-traffic areas such as hotel rooms and restaurants.
The LG virtual exhibition is divided into four different sites: Life is ON TV, Virtual Experience, LG SIGNATURE in Vegas and Life’s Good Studio. Life in On TV delivers 24/7 coverage of CES 2021 with the latest LG product news as well as entertaining lifestyle programming. Virtual Experience offers an interactive exhibit with four different product zones, while LG SIGNATURE in Vegas is a stunning showcase that pairs the wonders of Las Vegas with LG SIGNATURE’s artistically inspired appliances. Visitors to Life’s Good Studio can enjoy fun musical collaborations with some of the recording industry’s up-and-coming artists.
The TV and AV Zone within the Virtual Experience plays host to the impressive sights and picture quality of the unrivalled OLED Fall display, a wall of flexible OLED screens that greets all guests. Here, visitors can learn all about the LG OLED core strengths – “4S” for sharp, swift, smooth and slim – via a special, interactive presentation that leverages extended reality (XR) and augmented reality (AR) technology. A 3D avatar of tech influencer, Linus Sebastian, will be on hand to act as a guide and bring a human element to the LG showcase at the first-ever all-virtual CES.
The Home Cinema Zone features LG MAGNIT, a 163-inch LG large screen Micro LED signage, which delivers deeper blacks and improved contrast and colour accuracy with the company’s Black Coating technology. Guests can fully immerse themselves and enjoy the benefits of Micro LED, viewing lively content in realistic extended reality (XR).
The Home Appliance Zone demonstrates how a home can be made even more liveable and hygienic through technology. Guests can experience LG innovations improving lives in the kitchen, living room and laundry.
LG Business Solutions’ exhibit features advanced consumer products, highlighted by the IT Zone. In this zone, visitors can experience personal devices that aim to enhance productivity and deliver immersive content across four virtual environments, including a home office and a gaming room.
And finally, Mobile Zone provides an opportunity to get to know the newest LG mobile innovations, including the swivelling, dual-display LG WING smartphone. Guests can virtually pick up the device to try out its features such as Gimbal Motion Camera and Dual Recording, experience the distinctive phone’s unique form factor and features in a whole new way.
To experience LG’s state-of-the-art virtual exhibition, visit LG’s CES 2021 virtual exhibition booth on PC or mobile.
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About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer goods with a presence in almost every country in the world and a diverse workforce of 74,000. LG is composed of five companies – Home Appliance & Air Solution, Home Entertainment, Mobile Communications, Vehicle Component Solutions and Business Solutions. With 2019 global sales of USD 53 billion, LG is a leading manufacturer of a wide range of products from TVs, washing machines, refrigerators, air conditioners, mobile devices, digital signage and automotive components. LG is also known for its premium LG SIGNATURE and advanced LG ThinQ brands, which feature the company’s artificial intelligence technology. For more news on LG, go to www.LGnewsroom.com.