Atari-Inspired Virtual Fashion Line Designed By The Fabricant Rolls Out Today

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Atari Lends Iconic Licenses to Digital Fashion House for Incorporation in Blockchain Gaming Powered by the Enjin Ecosystem

Digital fashion, blockchain and video games come together today in a world-first with the launch of a new Atari-inspired digital NFT (non-fungible token) fashion line, built using blockchain technology provider Enjin’s suite of tools. Designed by the world’s leading digital-only fashion house, The Fabricant, the new virtual clothing line utilizes IP from video game industry pioneer Atari to create digital garments that can be purchased and wholly owned in the decentralized, public database of the blockchain with proven scarcity, authenticity, provenance and ownership. Additionally, the fashion NFTs can be integrated into video game projects, such as eBallR Games’ upcoming sports-themed releases for 2021, starting with the next evolution of classic football title, KickOff.

With clients including Puma, AAPE, Adidas and more, The Fabricant is forging a whole new realm in fashion, already having created the world’s first blockchain dress which auctioned for $9500 in May 2019. The new Atari-inspired NFT digital fashion line features an outfit comprising a robe, a sports-influenced glove, and a headpiece featuring either the ‘Pluriform’ design or the ‘Atari Classic.’ As blockchain assets, the pieces will integrate across games and projects, including eBallR Games’ upcoming avatar companion app, turning user photos into a personalized cross-game digital avatar, as well as other blockchain-powered video game products, including a fantasy RPG launching in 2021 on PS5 and Minecraft servers using the Enjin SDK. Furthermore, owners of the virtual garments can use the services of DressX to have real-life photos digitally tailored into their outfits.

“The Fabricant’s design philosophy advocates for gender diversity and inclusion in the digital fashion space, where we can transcend the limitations of the physical world. It’s an incredible creative opportunity for us to take that sensibility into the e-sports and gaming environment, to reimagine the very notion of a football kit in collaboration with an iconic brand like Atari. What better platform and audience to bring a broader range of self-expression than one where you can endlessly shift identities through gameplay? In the real world, football is played by multiple cultures whose sports garments lie outside what we’ve come to be familiar with from a Western perspective. These are the reference points we’ve drawn on for the line we’ve created. They are digital sports garments that defy the current cultural expectation, to be worn by anyone, regardless of gender expression, and which introduce the idea of a ‘pluriform’, a uniform silhouette that’s suitable for everyone, everywhere.” Amber Jae Slooten, Co Founder and Creative Director, The Fabricant.

Users can acquire these one-of-a-kind NFTs via the Atari Token Storefront on the OpenSea & Rarible blockchain marketplaces. NFTs will be priced in and purchasable with the Ethereum & Atari Token cryptocurrencies and can be carried into virtual worlds using the Enjin Wallet. You can view the NFTs on the EnjinX blockchain explorer.

“Once again, blockchain delivers on its promises to bring about revolutionary collaborations and bridges between virtual realms,” said Alex Russman, Director of Business Development at Enjin. “Enjin’s platform and products make this technology accessible to anyone and we are consistently astounded by the creativity this unlocks.”

Enjin’s products make it accessible for anyone to produce, manage, and own virtual goods on the blockchain. Once they exist as assets on the decentralised, public database of the blockchain, virtual goods have proven scarcity, authenticity, provenance, and ownership. In addition, blockchain’s composability and interoperability enables these goods to move across platforms, marketplaces, and virtual spaces. The flagship product of the Enjin ecosystem is the Enjin Wallet, a digital backpack and gateway into the new age of decentralised virtual worlds.

About Enjin
Launched in 2009 by Enjin, the Enjin Network is a gaming community platform boasting over 20 million users. In 2017, Enjin launched a successful ICO, raising $18.9 million to build an ecosystem of integrated blockchain software products. Comprised of the Enjin Platform, Explorer, Wallet, Beam, and other tools and services, this ecosystem enables game developers and studios to utilize tokenized digital assets as part of their acquisition, retention, engagement, and monetization strategies. The Enjin ecosystem is fueled by Enjin Coin (ENJ), a cryptocurrency used to directly back the value of blockchain assets. For more information, visit enjin.io.

About Atari
Comprised of Atari SA and its subsidiaries, Atari is a global interactive entertainment and multiplatform licensing group. The true innovator of the video game, founded in 1972, Atari owns and/or manages a portfolio of more than 200 games and franchises, including globally known brands such as Asteroids®, Centipede®, Missile Command® and Pong®. From this important portfolio of intellectual properties, Atari delivers attractive online games for smartphones, tablets, and other connected devices. Atari also develops and distributes interactive entertainment for Microsoft, Sony and Nintendo game consoles. Atari also leverages its brand and franchises with licensing agreements through other media, derivative products and publishing. For more information, visit atari.com.

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