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Vision for evolved home living showcased in explorable online IFA booth

SEOUL, Sep. 1, 2020 — For this year’s IFA trade show, LG Electronics (LG) is sharing its vision of an ideal home that would maximise convenience and comfort for families and individuals who are spending more time at home. Throughout the month of September, LG’s first-ever virtual exhibition is providing a compelling experience complete with real life scenarios and demonstrations of how the company is making home life more relaxing, efficient and rewarding.

Under the themeExperience LG Like Never Before, a realistic rendering of Hall 18 of Messe Berlin gives visitors a chance to explore the company’s latest innovations from the comfort and safety of their own homes. Upon entering LG’s online exhibit, visitors can sit back and enjoy a curated tour led by a helpful virtual guide or view a tutorial that explains how to navigate the booth using the Mini Map. Guests can click a product to try it out or view technical specifications and features.

The exhibition was designed with Unity Technologies’ Korea office using the Unity engine, the world’s leading platform for creating and operating interactive, real-time 3D (RT3D) content. The engine provides a comprehensive set of software solutions to create, run and monetise interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.

The highlight of the digital exhibit is OLED New Wave, an installation featuring an array of flexible screens that deliver a dramatic demonstration of LG OLED picture quality and ability to assume unique form factors, which captivated audiences at CES in Las Vegas earlier this year. Visitors can enjoy LG’s home entertainment offering in the Home Cinema Zone, where they can experience the LG OLED TV outstanding picture and sound or immerse themselves in the ideal gaming environment in the Gaming Zone. The virtual Sports Bar is optimised for enjoying sporting content while the Lifestyle Zone invites visitors to enjoy the realm of possibilities made real by OLED – from Wallpaper to Gallery to Rollable.

The viewing experience in the home entertainment zones is designed to deliver the key OLED TV attributes known as 4S: sharp, swift, smooth and slim. Virtual technology allows guests to compare LG’s self-lit displays against conventional LED/LCD TVs using incredibly detailed footage of a starry night. Visitors can then enjoy the rich, atmospheric audio generated by the company’s advanced soundbars and speakers, all thanks to Meridian Audio technology.

The benefits of LG’s comprehensive range of smart home appliances and integrated services can be seen in seven dedicated zones. Organised around the three themes of Health, Hygiene, and Convenience, the aptly named Reimagine Your Life @ Home with LG zones demonstrate how a home can be made better with technology. LG technology is shown to improve the cleanliness of clothing and dishes, which creates a hygienic and convenient lifestyle – also providing a proactive, personalised customer service care.

In LG’s AI Connect Air Care Mode demonstration, visitors get to experience the joy and convenience of connected appliances that make spending more time at home easier. In the Laundry & Styling Room, visitors can see LG’s latest lineup of washing machines such as LG WashTower with AI technology.  Prep Station & Dining Room is where guests can simulate scanning groceries to prepare meals using LG smart appliances, while AI Connect Cooking Mode makes cooking easier with less planning and thinking. Visitors can also experience the expanded range of Proactive Customer Care solutions, LG’s AI-based offering alerts customers of potential problems before they occur, expedites repairs when they are needed and offers useful maintenance tips to keep LG appliances performing at their best.

Guests are encouraged to visit www.lg.com/exhibition to experience LG’s IFA exhibition in all its virtual glory or to download the LG Virtual Studio interactive mobile app for either Android or iOS devices.

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About LG Electronics Inc.

LG Electronics is a global innovator in technology and consumer goods with a presence in almost every country in the world and a diverse workforce of 74,000. LG is composed of five companies – Home Appliance & Air Solution, Home Entertainment, Mobile Communications, Vehicle Component Solutions and Business Solutions. With 2019 global sales of USD 53 billion, LG is a leading manufacturer of a wide range of products from TVs, washing machines, refrigerators, air conditioners, mobile devices, digital signage and automotive components. LG is also known for its premium LG SIGNATURE and advanced LG ThinQ brands, which feature the company’s artificial intelligence technology. For more news on LG, go to www.LGnewsroom.com.

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