HyperX Gaming Launches Exclusive Custom Design with the Release of Champion® Athleticwear Reflective Collection
Sydney, Australia – July 3, 2020 – HyperX, the gaming division of Kingston Technology, today announced the HyperX x Champion® Reflective Collection, an exclusive limited-edition apparel collection drop with Champion® Athleticwear, makers of authentic athletic apparel since 1919. The reflective, logoed collection includes a black t-shirt and fleece hoodie, and for the first time, slides. The line features a unique heat transfer application that illuminates the design when reflecting light.
This is HyperX’s first international apparel launch and it will be available in over 100 countries, including Australia. The new collection features a custom logo treatment that utilises custom reflective heat transfer application. The reflective logo treatment is designed to capture the brilliance of light and reflects light back to its source.
“The first collaboration of the gaming-inspired capsule collection between HyperX and Champion was a runaway success,” said Susan Yang, APAC marketing director, HyperX. “It was apparent the community craved more unique designs from HyperX and the Champion brand. With this newest collection we hoped to tap into that same spirit of classic design with an exclusive twist – a custom reflective treatment which illuminates beautifully when it catches the light. This concept pairs especially well with the Cloud Alpha S headset and HyperX RGB peripherals, while maintaining a tasteful and timeless style that is synonymous with Champion® Athleticwear’s aesthetic.”
“Champion® Athleticwear is thrilled to partner with HyperX on this distinctive limited edition collection. This innovative design gives us a new way to connect with Champion fans who love gaming,” said David Robertson, Director Champion Global Brand Marketing. “Through this partnership and expanded product line with HyperX, we look forward to further engaging with the gaming community.”
The HyperX x Champion® Reflective Collection will be available for purchase at 1:00 a.m. AEST, July 10 (8:00 a.m. PST, July 9) through Champion.com. The clothing items in the line are available in a range of unisex sizes from S – XXL, with the cotton t-shirt retailing for US$35 and the Powerblend® fleece hoodie retailing for US$80. The slides are available in Men’s S – XL for US$45. For more information on HyperX x Champion® Reflective Collection availability, please visit the HyperX Collab page.
About HyperX
HyperX was born from Kingston Technology, the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, and power users with high-performance components. For 15 years, the HyperX mission has been to develop gaming products for gamers – high-speed memory, solid state drives, headsets, keyboards, mice, USB flash drives, and mouse pads – to the gaming community and beyond. The award-winning HyperX brand has carved its name atop the leaderboard by consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 65 million memory modules, 10 million gaming headsets and 1 million gaming keyboards worldwide.
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About Champion®
Since 1919, Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for its consumers. Champion Athleticwear can be purchased at department stores, sporting goods, specialty retailers, and at Champion.com. For more information, please contact us at Facebook.com/Champion, follow us on Twitter @Championusa or on Instagram @Champion. Champion is a brand of Hanesbrands Inc. (NYSE:HBI).
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Kingston, the Kingston logo and HyperX are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.
