PUBG MOBILE ADVOCATES FOR ENVIRONMENTAL AWARENESS WITH IN-GAME SANDSTORM AND #FIGHT4THEPLANET CAMPAIGN
Blockbuster mobile game concludes map update with initiative of protecting the planet in real-life with support for non-profit organization Global Green
LOS ANGELES – May 27, 2020 – Early this month, social media Morse Code clues and mysterious in-game changes culminated in a ferocious sandstorm on PUBG MOBILE’s updated Miramar map. On the day of the sandstorm, players faced the difficult challenge of competing for Chicken Dinners with limited visibility and navigational tools. At the end of the official 24-hour live stream for the event, PUBG MOBILE left community members with a reworked map – and a powerful message about the importance of protecting the Earth.
Moreover, in some scenes of the updated map, players found the message “MORE GREEN, MORE OXYGEN” which was designed to help raise the environmental awareness.
PUBG MOBILE has partnered with world-renowned non-profit organization Global Green and multi-platinum recording artist, actor, dancer and humanitarian Jason Derulo for the #FIGHT4THEPLANET campaign to fight against climate change. PUBG MOBILE has pledged a $100,000 donation to Global Green, which will help rebuild underserved communities and ecosystems around the world by providing them with renewable energy, clean drinking water and climate rescue hubs after a climate change disaster takes place. More details about the campaign can be found in the website here.
“We hope to encourage more of our players to join in the ranks of protecting the earth together,” said Vincent Wang, General Manager of Global Publishing Department, Tencent Games. “With such a powerful community behind PUBG MOBILE, we have the opportunity to make a real difference in helping the environment. We hope that our recent in-game sandstorm and #FIGHT4THEPLANET campaign has helped shed light on the on the importance of protecting the world’s current climate.”
ABOUT PUBG MOBILE
PUBG MOBILE is based on PLAYERUNKNOWN’S BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone.
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