Bridging the Worlds of Mobile Games and Real-World Rewards, Evergleam Hill Sees Over 3000 Downloads on Android and Apple Devices
To mark its soft launch, Evergleam Hill has onboarded e-commerce giant Lazada as an in-app advertising partner
Bangkok, Thailand –– July 4, 2019 –– HotNow, the retail marketing platform has announced the soft launch of Evergleam Hill, a casual mobile game where users mine their way to discounts, vouchers, and giveaways. After months of testing, the soft launch version is now available on both the Android Google Play and Apple App Stores, having successfully accrued over 3000 downloads in the past few weeks without any marketing efforts. The game includes new merchant partners including Southeast Asian e-commerce giant Lazada and leading Thai coffee chain D’Oro Coffee.
Developed as HotNow’s flagship game for its proprietary in-game advertising solution, HotPlay, Evergleam Hill has seen approximately one thousand coupon downloads by avid consumers in the past few weeks. To date, the coupons on the game hold a total discount value exceeding THB 2.5 million (US$80,000), highlighting the benefits of HotPlay as merchants have been able to measurably engage with an ever-growing consumer base by effectively bridging virtual gameplay with real-world rewards.
Nithinan Boonyawattanapisut, CEO and Co-Founder of HotNow said, “Following a rigorous testing phase with the help of a dedicated gamer community, we are thrilled to celebrate this milestone in the development of Evergleam Hill as we welcome new merchant partners onboard. By successfully bridging the worlds of gaming, retail, and virtual currencies, we’ve been able to leverage the existing synergies within these industries to the benefit of our merchant partners and users alike”.
Set in the eponymous mining village, Evergleam Hill is a mobile role-playing game where players are rewarded with branded prizes, discounts, and promotions with real-world value from participating merchant partners. As a highly interactive game with stunning visuals, players currently have the opportunity to mine their gold chunks for HOT tokens by exchanging them at the game’s bank, the First Bank of Evergleam Hill. HOT tokens can then be used to purchase in-game items. Further updates to the game’s infrastructure will see branded coupons and discounts from retail partners sold within an in-game marketplace which can then be used in real-world transactions at partnering brick-and-mortar retailers. Users will also be able to sell these coupons and discounts to other players through the game’s marketplace in the near future.
Benjamin Scherrey, Group CTO of HotNow said,“As we work towards the full global launch of Evergleam Hill, it’s important to recognise that our HotPlay platform offers a new, unprecedented form of mobile advertising that is truly the first of its kind. We are excited to be working with these merchants who have taken a progressive approach to consumer engagement and we look forward to supporting them along with our community of game developers as we work to revolutionise the in-game advertising landscape”.
Participating retail partners at this time are local to Thailand, including American ice cream chain, Baskin-Robbins; Thailand’s coffee chain, D’Oro Coffee; and globally-recognised fast food chain and donut brand, Mister Donut. Apart from food and beverage discounts, Evergleam Hill now features discount coupons from Lazada along with a coupon for a free one-night stay worth THB 6,799 from five-star beachfront resort U Pattaya.
HotNow CEO & Co-Founder Nithinan Boonyawattanapisut and Group CTO Benjamin Scherrey are both available for interview.
HotNow is enabling the first gamified online-to-offline economy, opening the doors for users to enjoy real-life value from the virtual world.
Driving digital transformation throughout Southeast Asia, HotNow empowers users to participate in the digital economy with the HOT Token (HOT) and adds value to everyday life through its ecosystem of features and products, including content, promotions, payments, a first of its kind advertising platform, and a marketplace.
Using the HOT Token, consumers gain access to the best deals and promotions a business can offer, and merchants benefit from real-time, relevant, and transparent in-app advertising. Gamification and a proprietary in-game advertising function further maximises the value between consumers and merchants within the HotNow ecosystem.
The team comprises of veterans and successful founders in gaming, e-commerce, cybersecurity and business development. HotNow has different type of merchant partners on its platform, including Mister Donut, Baskin Robbins, and Lazada and will continue to add merchants, games and services to further bolster the strength of its ecosystem.
For more information, visit: hotoken.io/