Alienware Live invades Australia

To celebrate 20 years of innovation, Alienware is launching a new gaming lounge in Sydney

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Alienware Live invades Australia

To celebrate 20 years of innovation, Alienware is launching a new gaming lounge in Sydney

  • Alienware partners with Sydney-based gaming café, City Hunter
  • Alienware Live AU to showcase latest innovations from Alienware, including VR ready machines
  • Alienware to host community launch party at the newly fitted out space on August 18

Sydney – August 2, 2016 – Alienware, the leader in high-powered gaming systems, today announced its partnership with Sydney-based internet café City Hunter to launch Alienware Live AU in Chatswood this August. Alienware Live AU is a new initiative between Alienware and City Hunter which will showcase the latest innovations from Alienware, engage with the Alienware community and celebrate its 20-year history.

“For 20 years, Alienware has been at the forefront of PC gaming technology, our innovation has led to new ways for customers to play. The partnership with City Hunter continues our ethos of bringing high-end PC gaming experiences to our fans.” said Ben Jackson, General Manager, Consumer and Small Business. “Alienware Live AU is a great way for our fans to experience the latest Alienware hardware, provides a premium PC gaming experience for the City Hunter community, and play some games in a fully immersive environment!”

Alienware Live AU features 28 high-end PCs, ready–to-play the latest games at blisteringly high resolutions and fast frame rates. The PCs will showcase Alienware’s entire range of Area 51, Aurora, Alpha, and gaming laptop lines, which is the culmination of 20 years of product development at the cutting edge of PC gaming technology. Of the 28 PCs at Alienware Live AU, two will be dedicated to running Virtual Reality (VR) experiences which will help make VR more accessible to a wider audience. The VR space will be home to an Oculus Rift space, powered by an Alienware Alpha and Graphics Amplifier, as well as an HTC Vive area which will be running on Alienware’s new VR-ready Aurora desktop PC. Both VR experiential spaces will also be running on Dell’s state of the art 43-inch 4K monitors.

“Working with a partner that has such a strong history of delivering first-class gaming experiences like Alienware, is a dream come true,” said City Hunter Co-Founder Jun Zhong. “Alienware Live AU will be the perfect place for our community to come and experience the latest gaming hardware in a first-class venue, complete with the newest games like Overwatch, Doom and high-end VR experiences.”

To celebrate the launch of Alienware Live AU, Alienware is offering fans the chance to win an Alienware 15, airfares and accommodation to Sydney for two and tickets to the launch of Alienware Live AU. There will also be multiple double tickets up for grabs to attend the launch event. Fans can enter the #PushYourLimits Twitter competition on @AlienwareOz by sharing how they push their limits. Full details and terms and conditions can be found on the @AlienwareOz Twitter page and Alienware Arena. More updates on Alienware Live AU will be shared on Facebook @Alienware.

To follow the progress of Alienware Live AU, as well as get a behind-the-scenes look at some of the hardware that will be on offer, be sure to follow @AlienwareOz on Twitter.

Information on Alienware models on display at City Hunter’s Alienware Live

Alienware Aurora desktop

The new Alienware Aurora is a mid-tower desktop with full-scale power and performance. Despite a smaller footprint than the previous Aurora, it boasts even more dedicated graphics and overclocking potential, including the latest generation NVIDIA GeForce cards, for 4k gaming or even up to 12k gaming as a dual-graphics capable desktop. Performance improvements also include the latest Intel CPUs, available with liquid cooling, and overclockable memory available with Kingston Fury X running at a blistering 2400 MHz. The Aurora’s innovation also includes Alienware’s first chassis with tool-less access for easy swapping of GPUs and as many as 3 of the 5 potential storage drives. These and other innovations join the solid lineup of Alienware software including custom lighting with AlienFX and total control with Alienware Command Center. Whether gaming at insanely high resolutions or experiencing optimized VR experiences, the new Aurora is the latest in a long line of leading engineering and design innovation specifically tailored for gamers.

Alienware Alpha compact desktop

The new Alpha is the perfect Windows gaming system for virtually any room, and LAN parties have never been easier with the performance and minimal set up of this accessible ultra-small form factor PC. Its compact design now comes fully upgraded with an NVIDIA GeForce GTX 960 GPU with 4GB of GDDR5 memory for over 60% higher GPU performance than the previous generation. Also configurable with a new AMD Radeon graphics option, the new Alpha boasts better frame rates at higher resolutions and higher settings. For future proofing and to push performance to VR and 4k gaming levels, the new Alpha is now compatible with the Alienware Graphics Amplifier.

Alienware Area-51 desktop

As one of the most revered performance PCs of all time, the Area-51 ups its game. The ultimate full-tower gaming desktop is now equipped with the new Intel Core i7 (a.k.a. Broadwell-e) CPUs ranging from 6- to 10-core options, as well as NVIDIA’s latest GeForce graphics technology (a.k.a. Pascal). According to Intel, the Core i7 delivers up to 35% faster multi-threaded performance and combined with the new GeForce GTX graphics there is a new standard for multi-tasking and VR. The iconic triad design exemplifies Alienware engineering prowess with support for up to three full-length double-wide graphics cards, easily removable side-panels, convenient access to ports and carrying handles, as well as a highly-optimized thermal management system. It’s not only ideal for gamers and VR enthusiasts, it’s the platform of choice for anyone that wants to configure elite performance.

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