PlayStation 4 Kicks Off New #4ThePlayers Marketing

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Sony has started a new ad campaign with the hashtag 4ThePlayers for the release of the PS4 just a week away. One of the most eye catching ads for the new campaign, which players can see a shot from above deals with a new cab service called Hadouken Cabs.

Interested in getting a cab right away? Well according to the ad a cab can be there in 99 seconds, but unfortunately seeing as the drivers are all taking part in street fighting who knows how long it will actually be before they can get there. Is this the teasing of something Street Fighter exclusively  for the PS4? Only time will tell.

Those wanting to see the new ad for themselves can find it embedded below. The PlayStation 4 is currently set to release November 15th, 2013.

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