A fantastic idea has been revealed today by Global Gaming Initiative as they plan to deliver “change in your pocket”, an initiative to utilise mobile gaming to connect millions of users to current worldwide causes. CEO and Founder of Global Gaming Initiative, Elizabeth Sarquis ultimate goal is to give some kind of incentive to an entire generation who have so readily adopted the technology to give something back thus transforming the relationship that exists between social oriented technology and societal issues.
“The concept is simple. This initiative is about teaching a generation about the value of giving in a medium they understand – the smartphone game,” said Sarquis. “At our core, we are a game publisher that creates compelling, fun mobile games that better our world.” Global Gaming Initiatives first project is an innovative down hill racer called Sidekick Cycle that illustrates perfectly what they are trying to achieve as a company, with 50% of proceeds of sales and in-APP purchases going to World Bicycle Relief. The money is used by World Bicycle Relief to build sturdy high quality bikes for distribution amongst people in developing worlds with every 387 downloads of the game buying a new bike.
CGI plans to develop and extend this concept of games that bring about social change to many other charitable organisations via mobile games that are custom themed to that cause. Sidekick Cycle will be available in June for iOS and will cost £0.69. For more information about Global Gaming Initiative please visit globalgaminginitiative.com
