Automated movie and Blu-ray rental chain Redbox will be putting video games into their kiosks in 21,000 out of 27,000 locations in the USA starting on June 17. Although this program has been in beta for the better part of 2 years, the locations involved in the test only covered 5,000 of the rental locations. According to the press release, “Redbox has rented more than one million video games in less than two years at these locations, underscoring the popularity of video game play in America.”
Xbox 360, PS3 and Wii video games will be available for $2 a day. Most of the time, Redbox focuses on new releases in the media industry. As is Redbox policy, there are no late fines, but after a predetermined amount of time, your credit card will stop being charged and the game will be yours. For example, DVD rentals cost $1/day and after 24 days, the DVD is yours.
Blockbuster game rentals are priced at $8.99 for a 5 day week and Gamefly runs $15.95 – $29.95 for 1-3 games out at a time.
I can’t wait for this and I hope that all areas will be served soon, especially rural ones.