Pokémania Heating up Again with Black & White…

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It seems that the upcoming Pokémon Black & White is gearing up for it’s huge marketing campaign, and according to Pokémon International & Nintendo, this very well could be the biggest yet. Not only is a mall tour planned for the two titles, but many other events have now been announced that will be hitting locations all over the world. Of course we will be seeing more of the usual, in the animated series, trading card game and so on, but the actual games are going to see a lot more interaction with fans at “Play! Pokémon events”. These type of events will be a lot like the Pokémon Leagues from long ago, allowing players a place to battle with their games as well as cards and should make for a great way to show off all of the 150 new creatures that will make their debut in Black & White. The usual Pokémon World Championships will also be taking place in San Diego, CA later this year in August.

“The release of Pokémon Black Version and Pokémon White Version gives us the opportunity to launch brand-new entertainment that our existing and new fans will love,” said J.C. Smith, director of Consumer Marketing for The Pokémon Company International. “Every major pillar of the brand-including video games, TV animation, feature films, and the Pokémon Trading Card Game-will see exciting changes throughout the year.”

It is great to see a revival of all of the events that made the series so successful years ago. Honestly as much of a system seller as the series is it was surprising to just see GameStop/ToysRUs events along with the standard tournaments being all we seen as events like the Play! event that was announced today just a little part of what made me so into the series when Pokémania was running wild at the peak of Gold/Silver. For even more about locations and the other marketing planned, you can check out www.pokemon.com.

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