At THE MAKING OF…a blockbuster game panel discussion at Vivid Ideas 2013, it has been announced that Naughty Dog‘s game designer Ricky Cambier will be joined by Senior Editor of IGN Australia, Cam Shea, and Patrick Lagana, SCE Australia’s Head of Marketing Communications.
The one hour discussion on The Last of Us – tickets for which are on sale right now – will be held on June 4th from 9pm at the Museum of Contemporary Art Australia. The panel will delve into the process of bringing a best-selling game such as The Last of Us to the Australian market. Ricky Cambier said;
From the genesis of an initial story, through the development process, to the marketing campaign and the overall critical reception, this is set to be an insightful, explorative discussion, looking at the journey to market for a blockbuster title like The Last of Us. I am excited to see how the panel discussion will unfold as each panellist brings a unique perspective of the entire process to the conversation.
Stephanie Bendixsen – Hex from ABC’s television show Good Game – will introduce and co-host the panel discussion with the Festival Director of Vivid Ideas, Jess Scully, as well as lead the Q&A proceedings. If you are at all interested in the title or the industry in general, you should definitely purchase your tickets now from the link above.