PlayStation 3 Reigns Over 2012 Sales in Australia

Sony Playstation 3 News

Michael-Ephraim-MD-SCEA-01

Sony Computer Entertainment Australia has touted their leadership in the hardware and software sales within Australia for the year of 2012.

SCE Australia have cited official retail scan data from NPD Group Australia and the Interactive Games & Entertainment Association (iGEA) 2012 market overview in reporting their dominance. Sony have contributed a great deal to the $1.161 billion dollar industry in Australia this year, with a trifecta of successes in the platform, hardware and software sales categories.

Here is a breakdown of the official numbers:

  • PlayStation 3 total platform performance – which aggregates platform hardware, software and peripherals – led the interactive entertainment market in Australia by achieving the number 1 industry platform position across both unit sales (25.3%) and driving the highest dollar value share (31.3%) for the industry.
  • PlayStation 3 hardware performed impressively, with PS3 ranking number 1 for both hardware unit sales (27% share), and again driving the greatest value share for the industry (32% share). Sales were buoyed by the release of a new form factor in 2012.
  • PlayStation 3 platform software also achieved the number 1 unit sales position for the year (28.9% share).

Managing Director of SCE Australia, Michael Ephraim has stated, “PlayStation 3 continues to power in Australia. Our sales leadership strength continues despite factors such as economic downturn, aggressive industry pricing and new competitor consoles being launched. PlayStation 3 sales continue to perform because it remains a great value, high definition entertainment solution for all Australian families that offers exceptional games, movies, TV and music experiences.”

He also believes that 2013 will be just as positive; “Moving into 2013, with AAA blockbusters on the horizon such as God of War®: Ascension, the critically acclaimed The Last of Us™,BEYOND: Two Souls™, plus more for the family with new titles for Wonderbook™, we plan to continue the PlayStation momentum and magic for our Australian customers.”

In conclusion, Ephraim touched on online sales; “We are also seeing accelerated growth in our online sales driven by an increased range of digital content and subscription products such as the PlayStation®Plus program in Australia.”

I am a graduate of the Bachelor of Interactive Entertainment (w/ major in Games Design) course at Qantm College, Sydney.

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