When Nintendo revealed that they would be releasing their games both physically and digitally in the future, starting with New Super Mario Bros. 2 and Demon Training, they also revealed that they would be selling digital download cards for gamers to purchase at various retail stores. Well the first store in Japan has begun selling these cards and it just happens to be a 7-Eleven. Strange.
Either way, Nintendo World Report has found that these digital download cards are slightly discounted compared to the price of the retail version, with the retail version costing 3,800 yen while the digital card is only 3,580. Whether these slightly discounted prices will remain the same when the cards are released in North America is yet to be seen, though it does seem like a nice incentive for digital purchasers.