Recently, Razer released a gaming mouse pad in conjunction with the elite Starcraft II clan, Team Liquid. The success of this product has caused a continued working partnership between Razer and Team Liquid in terms of branded merchandise.
Of this merchandise, the upcoming Razer Blade will be made available with Team Liquid branding in the near future. On team Liquid, RazerGuy had this to say –
Robert “RazerGuy” Krakoff, President, Razer USA said,”With nearly a decade of relentlessly passionate support of the StarCraft community, Team Liquid has grown to become one of the most trusted brands in e-Sports.It’s just awesome to work with partners who are in line with the way we think, and who understand the importance of helping the community grow.”
And in response to this partnership, Team Liquid had this to say –
I’m proud to continue working with Razer in the future,” said Victor “Nazgul” Goosens, CEO, Team Liquid. “Over the last year I’ve learned a lot about Razer and the way they do business. It was a great experience, and we really appreciate working with Razer. We’re happy that Team Liquid can continue to grow with their continued support.”
Razer is one of the largest proponents of organised gaming tournaments and the whole E-Sports movement and are likely to continue supporting this area with the creation of better and better gaming devices, peripherals and the like. Razer is one of the largest and most recognisable brand by gamers around the world (and they are also one of my favorites).