How The Japanese Promote The Vita

Sony PS Vita News

With the Playstation Vita just less than a mere month away, Sony in Japan have started the television ad campagin. The ad, recently released on television, shows a young man on a bike, with fast cuts to various observations made by the man of the bike. The Playstation Vita logo flashes for a brief moment. It ends with the text (of course, in Japanese), which, in English, is “The future of games will change.” Then the logo is shown behind a white background.

Now, in advertising, the team must create an ad which portrays their product and tell us why we want it. If I had not followed any Vita news and didn’t know what the Vita is, that ad would have not helped me on my quest. It might have pipped my curiosity, however. I would hoped that the Vita would have made an appearance in the ad so that there was an indication of what the product is. However, the Playstation name might direct the potential consumer to the conclusion that it has something to do with video games.

If you want to check out the ad itself, then check it out below.

Josh is the name, writing is my game... well my degree will say that. But, when uni gets me down (and it does), there is no better way that to grab a chair, sit back and slicing up some Darkspawn I started my gaming interest back in the good old 16 bit era with the Sega Mega Drive and Sonic The Hedgehog 2. I was roughly five years old. To this day I still try to fire up the dusty companion and speed through the wacky and bright levels, jumping on some Badniks, collecting those damn Chaos Emeralds. Then I moved onto Sony's disk based console the Playstation (thanks to my uncle). Since then I have picked up each of Sony's consoles from the 5th to current generation that has been released in Australia (with more to come). In terms of writing about games, I am quite new to the field. I started out late last year with my own blog before deciding to move to greener pastures. I have written a few reviews for the Playstation 3 and Playstation Portable. Features as well. I hope I can flex my muscles while writing with Capsule Computers. If I'm not gaming, however, I'm writing narratives. I am currently trying to kickstart a high fantasy novel (which, hopefully, turns into a complex RPG) that I want done in five years or so. My passion of writing has been there for a long time and has flourished as I grew. I'm into the fantasy genre, both games and novels, and thoroughly enjoy a deep and complex RPG, whether it comes from the East or West. Oh and anime is awesome!

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