EA’s Play4Free online game ‘Need for Speed: World” was released in July last year and has since attracted more than five million registered users. The massively multiplayer online game puts players against one another in fast paced racers with customisable vehicles. Also coming to Need for Speed: World is the brand new real world car the Audi Clubsport Quattro. Along with 17 series production vehicles from the current Audi model lineup.
With the success of Need for Speed: World, EA hopes to expand the success of Play4Free game with the likes of Battlefield Play4Free, Dragon Age Legends and Tiger Woods Online just to name a few.