NBA® 2K20 is Changing the Game with a Dynamic
Soundtrack Developed in Partnership with UnitedMasters
2K partners with industry legend Steve Stoute’s latest
venture to curate and update soundtrack;
Kicks off international search to find “Next” Artists
to be featured in NBA 2K20
Sydney – July 23, 2019 – 2K has
announced that NBA®
2K20,the next iteration of the top-rated and
top-selling NBA video game simulation series of the past 18 years*, is
launching their most expansive soundtrack to date with 50 tracks from artists
such as Drake, Meek Mill, Billie Eilish, Post Malone and the late Nipsey
Hussle.
All of the songs have been
chosen by 2K and validated by UnitedMasters, the new industry alternative
for independent artists, founded by the legendary music entrepreneur and businessman,
Steve Stoute. Additional songs will be dynamically added throughout the year
across genres, spanning hip-hop, R&B, electronic, pop and rock. Fans can
experience the soundtrack beginning today on Spotify by visiting https://2kgam.es/2xXSZXK.
Alongside the new
soundtrack, 2K and UnitedMasters are kicking off a global search[i] to discover the hottest new artists
and tracks to be added to the game. From August
1st until September
15th, artists can submit their track using the new UnitedMasters app and it will be evaluated by Steve Stoute, 2K
and star-studded celebrity judging panel. The 10 best tracks
will be chosen and added to the soundtrack in a later update.
“NBA 2K has become a
centerpiece of culture and sports for the gaming community, with the soundtrack
playing a significant role in its success,” said Steve Stoute, Founder and CEO
of Translation and United Masters. “Artists can now get discovered and launch their
careers by having a song featured. UnitedMasters will open that opportunity to
independent artists and help curate the next generation of talent. This year’s
soundtrack will be updated constantly with new exciting music from the next
generation rising stars to give you something you never heard before.”
“Music is at the core of the NBA
2K experience, and each year, we work hard to deliver a soundtrack that
reflects basketball culture and inspires 2K players,” said Alfie Brody, Vice
President of Marketing for NBA 2K. “We wanted NBA 2K20
to showcase the best of the next generation of up-and-coming artists, and our
global search with UnitedMasters gives these musicians a platform to reach the
2K community.”
The full track list for this
year’s soundtrack was revealed this weekend at ComplexCon Chicago. At the show,
2K hosted a panel discussing the intersection of hoops, tech, fashion and
music. Steve Stoute, along with Paul Rivera, Karl-Anthony Towns, Don C, and NLE
Choppa for an insightful conversation on culture and the role that 2K plays.
Developed by Visual Concepts, NBA 2K20 is <insert local rating>.
For more information on NBA 2K20, please visit https://nba.2k.com/2k20/.
Follow NBA 2K on Instagram,
Twitter,
YouTube,
and Facebook
for the latest NBA 2K20 news.
2K is a publishing label of Take-Two Interactive Software,
Inc. (NASDAQ: TTWO).
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for additional details.
[1] The following countries are
eligible to participate in the International contest: United States, Canada,
United Kingdom, Australia, Spain, Germany, France, China, South Korea,
Netherlands, Belgium.
About Take-Two
Interactive Software
Headquartered in New York
City, Take-Two Interactive Software, Inc. is a leading developer, publisher and
marketer of interactive entertainment for consumers around the globe. The
Company develops and publishes products principally through its wholly-owned
labels Rockstar Games and 2K, as well as its Private Division label and Social
Point, a leading developer of mobile games. Our products are designed for
console systems and personal computers, including smartphones and tablets, and
are delivered through physical retail, digital download, online platforms and
cloud streaming services. The Company’s common stock is publicly traded
on NASDAQ under the symbol TTWO. For more corporate and product
information please visit our website at http://www.take2games.com.
About 2K
Founded in 2005, 2K develops
and publishes interactive entertainment globally for console systems, handheld
gaming systems and personal computers, including smartphones and tablets, which
are delivered through physical retail, digital download, online platforms and
cloud streaming services. 2K publishes titles in today’s most popular gaming
genres, including shooters, action, role-playing, strategy, sports, casual, and
family entertainment. The 2K label has some of the most talented development
studios in the world today, including Visual Concepts, Firaxis Games, Hangar
13, Cat Daddy Games and newly formed, to-be-named studio in Silicon Valley.
2K’s stable of high quality titles includes the critically acclaimed BioShock®,
Borderlands™, Mafia and XCOM® franchises; the beloved Sid Meier’s Civilization
series; Evolve™ and Battleborn®; the popular WWE® 2K franchise and NBA® 2K, the
highest rated* annual sports title of this console generation.
*According to 2008 – 2019
Metacritic.com
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contained herein are the property of their respective holders.
About United Masters
Launched in 2017 by Translation founder and music industry veteran Steve
Stoute, UnitedMasters provides a new industry alternative for independent
artists. UnitedMasters gives artists access to premium music distribution
services, a suite of tools to help them directly connect with fans, and
opportunities for unique partnerships with some of the world’s biggest brands.
The UnitedMasters platform enables artists to operationalize their independence
and maximize their creative and economic potential while allowing them to
maintain full ownership over their master recording rights.
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Forward-Looking Statements
The statements contained
herein which are not historical facts are considered forward-looking statements
under federal securities laws and may be identified by words such as
“anticipates,” “believes,” “estimates,”
“expects,” “intends,” “plans,” “potential,”
“predicts,” “projects,” “seeks,” “should,”
“will,” or words of similar meaning and include, but are not limited
to, statements regarding the outlook for the Company’s future business and
financial performance. Such forward-looking statements are based on the current
beliefs of our management as well as assumptions made by and information
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and changes in circumstances that are difficult to predict. Actual outcomes and
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variety of risks and uncertainties including: our dependence on key management
and product development personnel, our dependence on our Grand Theft Auto
products and our ability to develop other hit titles, the timely release and
significant market acceptance of our games, the ability to maintain acceptable
pricing levels on our games, and risks associated with international
operations. Other important factors and information are contained in the
Company’s most recent Annual Report on Form 10-K, including the risks
summarized in the section entitled “Risk Factors,” the Company’s most
recent Quarterly Report on Form 10-Q, and the Company’s other periodic filings
with the SEC, which can be accessed at www.take2games.com.
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