Today, Halo Infinite Season 4: Infection became available to play on Xbox Series X|S, Xbox One, Windows 10 and Steam.

In addition to the fan-favorite Infection mode, Season 4 also brings:

• Career Rank, a new career progression system
• Two new maps – Arena’s “Forest” and Big Team Battle’s “Scarr”
• New equipment including Threat Seeker and Quantum Translocator
• Armor and weapon customization
• An all-new 100-level premium Battle Pass that never expires
• Forge updates, including a new minigame mode and forerunner objects

For more information on Season 4: Infection, check out the launch-day post on Halo Waypoint.

Last week on Xbox Wire, the 343 Industries development team detailed the new, upcoming content and the future of Halo Infinite live service.

The team also shared the Season 4 launch trailer and a livestream on YouTube and Twitch last week discussing Halo Infinite’s latest content. For all things Halo Infinite, stay tuned to Xbox Wire, Halo Waypoint and @Halo on Twitter. 

It’s been one year since PlayStation rolled out the new PlayStation Plus tiered plans, and today PlayStation is celebrating this milestone with 10 days of exciting activities for PlayStation’s community. 

From Tuesday, 20 June through Friday, 30 June, there will be a number of activities for both PlayStation Plus members and non-members to participate in. See below for a wrap of all the special events and updates as part of the PlayStation Plus Celebration, on top of the usual awesome PlayStation Plus features and benefits.

• Check out the new blockbuster games on PlayStation Plus
• Enter to win a PS5 & VR2 
• Download new PSN Avatars
• Download illustrated desktop wallpapers
• Take part in PlayStation Stars challenges
• Enter the Sackboy speedrun tournament
• Play multiplayer online for free this weekend, 24-25 June

New Blockbuster Games

Here are some of the games joining the PlayStation Plus Game Catalogue next week: 

● Far Cry 6 (PS4/PS5) 

● Teenage Mutant Ninja Turtles: Shredder’s Revenge (PS4/PS5) 
● Rogue Legacy 2 (PS4/PS5) 
● Inscryption (PS4/PS5) 
● Soulstice (PS5) 
● Tacoma (PS4) 
● Deus Ex: Mankind Divided (PS4)
● Killing Floor 2 (PS4) 

Game Trial for WWE2K23 (PS4), will also be available on Tuesday, 20 June. 

Enter to win a PS5 and PS VR2 

(no PlayStation Plus membership required) 

Join the PlayStation Plus celebration for an opportunity to win a PS5 console and the groundbreaking PS VR2 headset with the PS VR2 Sense controller. To participate, head over to the link above PlayStation Plus website and answer five questions about the service. This campaign runs from Tuesday, 20 June- Friday, 30 June. Be sure to check out the PlayStation Plus webpage for more details! 

Starting in Australia on Tuesday, 20 June at 8PM – Friday, 30 June at 3:59PM local time. 

Free Avatars for PlayStation Plus members 

(for PlayStation Plus members and non-PlayStation Plus members) 

To mark this occasion, all members will receive a voucher code to redeem custom avatars that commemorate some of the popular titles offered through PlayStation Plus. Be on the lookout for an email, or check the link above for a voucher code that can be redeemed from Tuesday, 20 June to Friday, 30 June. 

Free Wallpaper Illustrations

A free PlayStation Plus wallpaper illustration for desktop and mobile will also be available; check the link above between Tuesday, 20 June to Friday, 30 June to download the wallpaper. 

PlayStation Stars campaigns 

As part of the celebrations, PlayStation is taking inspiration from the memorable 2022 PlayStation Plus Mr. Malcolm spot, which debuted alongside the new plan offerings. Three exclusive digital collectible rings will be available through the following campaigns, which will run from Tuesday, 20 June through Friday, 30 June. 

PlayStation Plus Speedrun Challenge – Sackboy a Big Adventure on PS5 

(for players with or without a PlayStation Plus membership) 

Sackboy is back to celebrate PlayStation Plus with another round of Speedrun challenges. Starting on Saturday, 24 June at 12:01am through Sunday, 25 June at 11:59PM AEST, enter for a chance to win a 3-month PlayStation Plus Deluxe membership. Sackboy: a Big Adventure is currently part of the Game Catalogue for PlayStation Plus Extra and Deluxe members, and non-members can also join the challenge if they own the title. To participate, simply select the challenge card from the Sackboy Game Hub on a PS5. Players can also locate the challenge in-game within the Knitted Knight Trials via the Pause Menu or World Map. More details are available on the link above.

Online Multiplayer Weekend 

(no PlayStation Plus membership required) 

Get ready for another online multiplayer weekend starting Saturday, 24 June at 12:01am through Sunday, 25 June at 11:59PM AEST and play against, or alongside, other players online. Online multiplayer is available without a PlayStation Plus membership during this time.

PlayStation Plus Celebration: Game Catalogue

(for PlayStation Plus Extra and Deluxe members) 

Pay homage to PlayStation Plus Game Catalogue by playing any one of these recent Game Catalogue additions to get the Game Catalogue digital collectible: Final Fantasy VII Remake, Demon’s Souls, Yakuza Kiwami, Uncharted Legacy of Thieves Collection, or Assassin’s Creed The Ezio Collection. 

PlayStation Plus Celebration: Classic Catalogue 

(for PlayStation Plus Deluxe members)

Step back in time and celebrate a year of the PlayStation Plus Classic Catalogue with the Classics Catalogue digital collectible. To unlock this special digital collectible, players need to launch the four games that match the hints provided once the campaign begins. 

See the PlayStation Plus website for more details and updates on PlayStation Plus offerings, and learn more about PlayStation Plus plans here.

For the latest PlayStation news, follow PlayStation Australia on Facebook, Twitter, YouTube and Instagram. 

Starting today, Fallout 76’s latest update, Once in a Blue Moon, is now available for free on all platforms. This update features two new Public Events, Safe and Sound and Beasts of Burden and welcomes two new cryptids, the Blue Devil and the Ogua. Players who already own Fallout 76 can access the Once in a Blue Moon update today on Xbox One, Xbox Series X|S, PlayStation 4/5 and PC.

WATCH the Once in a Blue Moon trailer here:

Safe and Sound
The Middle Mountain Cabins have been renovated to become the latest and greatest Brahmin pitstop, but it seems they’re frequently visited by unwanted guests. Players are tasked with keeping these critters away while also repairing The Repeller Speaker system so they can repel the creatures and keep their Brahmin safe and sound.

Beasts of Burden
Luca Costa needs some help after a group of local Cultists stole his Brahmin and cargo of makeshift explosives. Players will need to help him get it back before his Uncle Vinny hears about it. Players should be vigilant to not disturb the local wildlife, as there’s been strange rumblings in the woods nearby.

Once in a Blue Moon also marks the beginning of Fallout 76 Season 13, Shoot for the Stars. During this season, players will explore old Hollywood movie sets as they work their way through 100 ranks to collect rewards with even more to be earned for Fallout 1 st members.

For more information on Once in a Blue Moon and everything else coming with Update 44 and Season 13, please visit: fallout.bethesda.net

For more information head over to the Bethesda News site

The latest patch for Star Wars Jedi: Survivor for PC, PlayStation 5, and Xbox Series X | S is deploying today, fixing a number of bugs and offering stability improvements. You can find the full rundown for Patch 6 below: 

• Various crash fixes across all platforms 
• Fix for bounty hunters not spawning
• Fix for an issue where Caij would become invisible 
• Fix for occasional issue where “Find the Gorge’s Secret” Rumor could not be completed 
• Collision improvements 
• Improved blaster handling 
• Fixes for Photo Mode 
• Wind puzzle on Jedha fixed 
• Updates to the holomap map data 
• The training dummy on Jedha was sneaking around. It has now been immobilized 
• Various bug fixes & Improvements 

The team continues to work on known issues for future patches across all platforms to improve players’ experience with Star Wars Jedi: Survivor.  We will continue to share timing for future patches once they become available. 

Today, the latest Chapter in The Elder Scrolls Online saga, The Elder Scrolls Online: Necrom is now available on Xbox One, Xbox Series X|S, PlayStation 4, and PlayStation 5 consoles. This new Chapter features more than 30 hours of new content and introduces two new zones to explore, a brand-new class to master, the Arcanist, and a sinister plot to uncover that threatens reality itself. 

Check out the launch trailer here: 

Telvanni Peninsula and Apocrypha
Home to the devious mages of House Telvanni and the city of Necrom, the Telvanni Peninsula’s towering mushroom forests might feel familiar to those who have ventured to other parts of Morrowind. This new zone contains unique encounters for players to discover, including new side quests, world bosses, delves, public dungeons, and more.

Necrom also allows players to explore Hermaeus Mora’s own realm of Apocrypha. While this mysterious part of Oblivion contains near-limitless knowledge, be warned, many mortals have lost their souls while navigating its endless libraries. Additionally, players will be able to explore an all-new part of Apocrypha – Chroma Incognito. This new area is unlike anything ever seen before, but like the rest of Apocrypha, contains myriad hazards and secrets for players to discover.

Learn more about Necrom’s two explorable zones in this preview.

The Arcanist
Necrom brings one of the most requested updates, a new playable class — the Arcanist. As the first new class added to ESO since the Elsweyr Chapter’s Necromancer in 2019, the Arcanist wields the forbidden powers of Apocrypha to deal damage, absorb incoming blows, and heal yourself or your allies. 

Learn more about the Arcanist in a trailer here.

New Challenges, Companions, and More
The Necrom Chapter also includes a new group challenge, Sanity’s Edge – a 12-player trial along with a new world event, Bastion Nymic. Necrom also brings players two new companions, Sharp-as-Night and Azandar Al-Cybiades. Both Companions can be recruited, levelled up, and equipped in this new Chapter, and each brings their own stories, combat skills, and questlines for you to unlock. 

The Elder Scrolls Online: Necrom is part of the Shadow Over Morrowind yearlong adventure and is now live on PC/Mac, Xbox, and PlayStation consoles. Players can purchase the new Chapter through the ESO Store, retailer or platform store of their choice. For more about Necrom along with the latest updates and information, check out our official website and forums.

Overnight, Xbox announced several new titles coming to Xbox Game Pass on console, PC and cloud beginning today including:

Week of June 19: 

• Need for Speed Unbound, June 22 (Cloud, PC, and Xbox Series X|S)  
• The Bookwalker, June 22 (Console and PC) 

Week of June 26: 

• Bramble: The Mountain King, June 27 (Cloud, Console, and PC) 
• F.I.S.T.: Forged in Shadow Torch, June 27 (Cloud, PC, and Xbox Series X|S) 
• Story of Seasons: Friends of Mineral Town, June 29 (Console and PC) 

Week of July 3:  

• Arcade Paradise, July 3 (Console and PC)  
• Sword and Fairy: Together Forever, July 5 (Console and PC) 

ICYMI, we also announced Halo Season 4 kicking off and DC Universe Infinite 90-Day Free Trial.

For more details on the new games joining Xbox Game Pass this month, available Perks and Quest updates, check out Xbox Wire here.

Surreal Rotoscoped Branching Adventure Frank and Drake Uncovers the Truth July 20

VANCOUVER, Canada — June 20, 2023 — Frank and Drake, the gorgeous rotoscoped narrative adventure starring an unlikely duo solving a conspiracy developed by Appnormals and published by Chorus Worldwide, turns to face the strange on Thursday, July 20, on Nintendo Switch and PC via Steam, with versions for PlayStation 4 & 5, Xbox Series X|S, and Xbox One coming soon.

The latest title from the award-winning developers of STAY alongside the console publishers of A Space for the Unbound and Coffee Talk tells a strange tale in a fictional mid-Atlantic city. Explore a branching tale of the eponymous, unlikely roommates set in the lovingly rotoscoped Oriole City, with more than 8,000 hand-drawn frames of traditional 2D art overlaying filmed footage.

Frank, still recovering from an amnesiac episode a year ago, runs a ramshackle apartment block as its superintendent during the day while taking care of Underdog, a scrappy one-eyed, wheelchair-riding dog. Drake’s solar allergy requires him to live the night life as a bartender, communing with his deceased mother from her gravesite under the moonlight after shifts. Lately, he deals with visions of unhoused people protecting him from an unsavory character.

The duo’s already odd circumstances intensify when the two find themselves enmeshed in a strange conspiracy teeming with riddles. Playing as Frank by day and Drake by night, communicating by sticky notes left in the apartment, the duo works asynchronously to get to the bottom of Frank’s missing memories, Drake’s visions, and the unseen puppet master pulling the strings.

Delve into the city’s secrets through a branching narrative across seven in-game days, where each choice guides the story down branching paths. Gain insights from multiple endings to uncover the true reality of Frank and Drake’s shared situation. Scrutinize the whole story across various paths with puzzles to solve and mini-games to complete.

“Frank and Drake really isn’t like anything I’ve ever seen before from its look to how the story unfolds; it’s the kind of game where if it clicks with you, you’ll really love it,” said Shintaro Kanaoya, founder and CEO of Chorus Worldwide. “Everyone’s going to love Underdog, though. He’s a good dog.”

Frank and Drake releases Thursday, July 20 on Nintendo Switch, and PC via Steam for $24.99 / €22.99 / £19.99. It is also coming soon to PlayStation 4 & 5, Xbox Series X|S, Xbox One. The game supports English, Japanese, French, German, Spanish, and Portuguese language text. Physical versions for Nintendo Switch and PlayStation 4 & 5 will arrive on store shelves later this year from Funstock.

For more information, follow Appnormals and Chorus Worldwide on Twitter, and visit the official Frank and Drake page on Chorus Worldwide’s website.

About Chorus Worldwide

Chorus Worldwide is a global publisher composed of gaming veterans with experience at world-renowned companies including Microsoft, Supermassive Games, and Electronic Arts. Originally created to guide indie developers into the rapidly growing Asian markets, Chorus now works with talented developers across the world, including Argentina, Indonesia, and Malaysia, finding huge success in titles like the acclaimed Coffee Talk, and the Asian releases of The Room and The Room Two.

About Appnormals 

Appnormals is an indie game studio based in Barcelona, Spain with a penchant for innovative storytelling. They tell their narratives through the lens of multiple artistic stylings like pixel art (STAY), traditional Chinese paintings of guo ha (Terracotta), and rotoscoped capture (Frank and Drake).

Get in the driver’s seat for intense arcade races on iconic NASCAR tracks reimagined like never before

MINNEAPOLIS – June 20, 2023 – Put the pedal to the metal in NASCAR Arcade Rush, launching later this year on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One, Nintendo Switch, and PC via Steam. This new arcade-style racing game revs up the heart-pumping, high-speed competition and action of one of the world’s top motorsports with wildly reimagined spins on NASCAR’s most legendary tracks.

Experience the high-octane thrill of NASCAR racing in a completely new way with intense arcade races on iconic NASCAR tracks, totally reengineered with jaw-dropping twists, hair-raising turns, gravity-defying jumps, nitro boosts and other surprises. Customize your car and driver as you compete to take the top position across a variety of game modes, including the Career NASCAR Cup Series, plus online and local multiplayer.

Key Features

• Iconic Tracks, Wild Twists: Experience iconic NASCAR tracks like Talladega Superspeedway, Daytona International Speedway, Darlington Raceway, Martinsville Speedway, Homestead-Miami Speedway and more in all-new ways that will thrill your imagination and deliver a new level of playability within the vaunted NASCAR video game franchise.
• Race Your Way: Choose from a full array of vehicles spanning 75 years of stock car racing history and horsepower. Customize your car and driver to suit your style with new paint schemes, rims, spoilers, visual effects, suits, helmets and more, with thousands of combinations to discover.
• Robust Racing Modes: NASCAR Arcade Rush features expansive single-player modes, including the Career NASCAR Cup Series, Quick Race and Time Attack. Take on your friends in thrilling head-to-head local multiplayer, or race rivals around the world in 12-player online multiplayer.

NASCAR Arcade Rush is available to preorder now for $49.99 at major retailers.

Fans can also look forward to the NASCAR Project-X Bundle for NASCAR Arcade Rush for $59.99. This digital-exclusive will include not only the full base game, but is also loaded with extra NASCAR Project-X playable content featuring:

• A hovercraft car model developed as part of Project-X
• Project-X paint scheme, rims, wheels, and spoiler
• Project-X themed drivers suit and helmet
• Project-X team sponsorship option
• Project-X vehicle FX package
• A set of four additional in-game emojis to showcase your style

NASCAR Arcade Rush is published by GameMill Entertainment.

About NASCAR

Celebrating its 75th Anniversary in 2023, the National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Pinty’s Series (Canada), NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states. For more information, visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

About GameMill Entertainment

GameMill Entertainment, located in Minneapolis, Minnesota, is a third-party publisher of console and mobile games for passionate fans around the world. Development platforms include PC, Nintendo Switch, Microsoft consoles including the Xbox Series X|S and Xbox One, Sony consoles including the PlayStation®5 and PlayStation®4, and mobile devices. With development across the globe, GameMill is a source of entertaining and fun games for all ages.

Crash Bandicoot Fans Take the Brawl to the Arena in New Team-Based Multiplayer Game – Includes Season 1 Post-launch Content with New Heroes – Ripper Roo, N. Gin, a New Arena, and More!

SANTA MONICA, Calif. – June 20, 2023 – It’s time to get your rumble on! Crash Team Rumble, published by Activision Publishing, Inc. (NASDAQ: ATVI), is now available on PlayStation® 5, PlayStation® 4, Xbox® Series X/S, and Xbox One®. Crash™ fans can team up and #Bandicruit friends across PlayStation and Xbox platforms now and get in on the Wumpa fruit-collecting mayhem.

Developed by the incredibly talented team at Toys for Bob, Crash Team Rumble brings an all-new experience to the multiplayer table, with frenetic team-versus-team gameplay, thrilling strategic elements, and hilarious action when eight players race to score the max Wumpa fruits for their team. Starting today, players can take eight heroes and villains for a spin across nine epic arenas full of dangers, ledges, explosive crates, and tons of fun. Launch characters include Crash Bandicoot®, Coco, Tawna, Dingodile, Neo Cortex, N. Tropy, N. Brio, and the brand-new character to the Crash universe – Catbat. To keep things fresh, tons of new surprises are in store for fans when new seasonal content drops post-launch, including new characters, arenas, modes, powers, limited-time events, customization options, and more. Fans can also expect two new characters to join the roster in Season 1 – fan-favorites Ripper Roo and N. Gin.

“We’re thrilled to have Crash fans experience everything Crash Team Rumble has to offer,” said Paul Yan, Co-Studio Head at Toys for Bob. “This new twist on Crash Bandicoot has been a true labor of love for all of us here, and we can’t wait to share all the upcoming surprises we have in store for Crash fans.”

In Crash Team Rumble, fans can play from a roster of friends and frenemies from the Crash universe, each of which falls into one of the three roles – Blocker, Booster, or Scorer. Teams strategically utilize the different roles to work together to be the first team to drop-off the most Wumpa fruit to their Wumpa bank, while simultaneously preventing the opposing team from scoring. Unique Relic Powers bring an additional strategic element to the game, which squadmates can use to gain the upper hand when scoring, leading their team to victory. Crash Team Rumble features cross-platform play*, allowing players across multiple consoles to squad up and jump into the competition.

Crash Team Rumble is available now on PlayStation® 5, PlayStation® 4, Xbox® Series X/S, and Xbox One® for $29.99 SRP for the Standard Edition, and $39.99 SRP for the Deluxe Edition. The Crash Team Rumble Standard Edition features the full game, additional post-launch seasonal content and limited-time modes, and the Season 1 Premium Battle Pass. The Deluxe Edition features all the content from the Standard Edition, plus 25 Premium Battle Pass Tiers Instantly Unlocked during Season 1, the Season 2 Premium Battle Pass**, and the digital “Proto Pack” which includes a host of customization options for each hero and villain at launch and other items. Both editions grant players access to exciting post-launch seasonal content.

For more information, head to the official Crash Bandicoot site, and be sure to follow @CrashBandicoot on Instagram, Twitter, Facebook, and TikTok for more news and information about Crash Team Rumble. Check out the launch trailer here.

About Activision

Headquartered in Santa Monica, California, Activision is a leading global producer and publisher of interactive entertainment connecting hundreds of millions of players around the world through the joy, fun, and thrill of competition enabled by epic entertainment. Activision maintains operations throughout the world and is a division of Activision Blizzard (NASDAQ: ATVI), an S&P 500 company. More information about Activision and its products can be found on the company’s website at www.activision.com or by following @Activision.

*Cross-platform play available among PlayStation 5, PlayStation 4, Xbox Series X/S and Xbox One.

**Premium Battle Pass and Tier Skips will be accessible in Crash Team Rumble™ once the Season 1 Battle Pass, or equivalent system, is made available in-game. Limited time only. Season 1 Premium Battle Pass (or equivalent version) and Tier Skips must be redeemed by [September 11, 2023]. Season 2 Premium Battle Pass (or equivalent version) must be redeemed by [December 3, 2023]

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future, including statements about the expected availability, features, functionality, gameplay and pricing for Crash Team Rumble and its post launch content, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

© 2023 Activision Publishing Inc. ACTIVISION, CRASH, CRASH BANDICOOT, CRASH TEAM RUMBLE and TOYS FOR BOB are trademarks of Activision Publishing, Inc. All other trademarks and trade names are the property of their respective owners.

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Make friends with the new LEGO® Friends characters and interact with other fans in a new virtual gamified world that celebrates diverse friendships

Billund, Denmark – June 20th, 2023 – Gameloft for brands, a leader in the creation of gamified experiences, in collaboration with the LEGO Group announce the launch of LEGO® Friends ‘Heartlake Friendship Zone’, a fun, interactive and immersive environment available for free on mobile and desktop.

In the LEGO Friends ‘Heartlake Friendship Zone’, children and their parents or caretakers can create an avatar which represents themselves, choosing from different skin tones, eye colours, hairstyles, facial expressions, and other personalization options such as vitiligo. All in all allowing kids to get creative with 6,000 unique combinations.

Kids can navigate a recreated district of Heartlake City, interact with each other using emojis and pre-set dialogs, embark on quests, and complete fun mini-games. The newly introduced eight LEGO Friends characters such as Zac, Nova and Autumn, welcome the user to the game and act as encouraging friends throughout the experience. 

Over the last three years Gameloft has seen kids migrating into digital gaming environments to continue their friendships even if they can’t meet in person. This media partnership recognizes how kids have adapted to playing and making friends online and offers the chance for kids to play and engage with other kids with the reassurance of the ‘Heartlake Friendship Zone’ being a completely kid-safe environment.

From the moment kids step into the ’Heartlake Friendship Zone’, they can expect a virtual world that helps them learn about friendship, applying these skills to real friendships in the modern world.

“With 83% of gamers saying games help them make new friends*, we’re not only thrilled to launch this innovative experience, but all the more convinced it’s really serving the LEGO Friends purpose to make children better friends,” says Jean-Baptiste Godinot, Global Sales Director at Gameloft for brands. “Our longstanding expertise in gaming and ongoing commitment to quality experiences helped us a great deal in delivering an environment that’s welcoming to kids of all walks of life.”

Over a decade on from the launch of LEGO Friends, the LEGO Group has re-imagined the Friends Universe, with the introduction of new diverse characters, to enable more children to feel represented during play. This next generation has been designed to celebrate and reflect diverse friendships in the modern world.

With this new experience kids can interact with characters from the LEGO Friends world – featuring a whole host of new characters to relate to – and kids can connect with each other in a fun and safe environment.

“The launch of the ‘Heartlake Friendship Zone’ marks another significant milestone in providing a safe and positive online environment for kids”, said Tracie Chiarella, Head of Product for LEGO Friends at the LEGO Group. “As technology continues to play an increasingly important role in our lives, it’s crucial we prioritize the safety and well-being of our children. By creating a platform which offers a secure and enjoyable digital experience, we are empowering the next generation to explore friendships online in a way that is both fun and safe.”

The LEGO Friends ‘Heartlake Friendship Zone’ experience is globally available and can be accessed here: https://heartlakefriendshipzone.com/

About Gameloft   

Leader in the development and publishing of games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for over 20 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,600 people worldwide. Every month, 55 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 130 countries worldwide. For more information: www.LEGO.com