Showcasing the year ahead,The Pre-Show delivers hands-on access and equal opportunity to bridge the industry’s digital showcase divide.
LONDON, UK — October 15, 2026 — PressEngine. a leading PR & Influencer Marketing platform today officially announced The Pre-Show #1, a new physical event designed to re-establish personal, high-impact 1-to-1 relationships between video game developers, media, and content creators. Taking place in London on Thursday, November 26, 2026, the debut showcase serves as a dedicated preview platform for games launching in the next 12 months.
The Pre-Show addresses widespread fatigue with all-digital showcases, which have diluted meaningful interaction and hands-on discovery across the industry and focused coverage around season festivals, The Pre-Show strips away friction. It brings game makers into direct, face-to-face contact with over 150 top-tier tastemakers—including specialist and mainstream journalists alongside content creators.
“Our industry has become too reliant on digital broadcasts and remote previews, which ultimately reduce authentic engagement for both creators and journalists,” said Gareth Williams, Co-Founder at PressEngine. “Digital streams cannot replace the spark of sitting side-by-side with a developer, playing a build, and building rapport and relationships. The Pre-Show is built specifically around relationship-building and discovery, with every game given equal exposure.”
Exhibitors benefit from a turnkey, plug-and-play setup to maximise time with attendees with a low cost, high-return ethos: ‘Just bring the game.’
Developer spaces remain limited to preserve intimacy and high-quality access. For inquiries, and partnership opportunities, please visit the event website.
About The Pre-Show
The Pre-show is an event designed to enable developers and publishers of all sizes to interact directly with key media and content creators, to develop 1:1 relationships outside of the noise of digital showcases. Media and Content Creators get access to games from the 12 months ahead. Developers, Publishers and Agencies ‘just bring the game.’
Content Creators are managed in partnership with Guillotine, Media are managed by Renaissance PR, and the Event is managed in partnership with Odd Squad Events.
About PressEngine
PressEngine is an industry-leading PR & Influencer marketing platform engineered for video game developers, publishers and agencies. PressEngine streamlines how studios share their stories with journalists and creators worldwide as a single tool covering outreach, digital product management, real-time reporting on editorial and video, and event activations globally.
