First Universes Beyond Set Created Around an Original Story in Collaboration with Marvel, Unveiled at New York Comic Con
New York, NY – October 9, 2026 – Today, Wizards of the Coast, a division of Hasbro (NASDAQ: HAS), announced several new Magic: The Gathering Marvel collaborations at New York Comic Con. Fans gathered for a special panel that revealed Magic: The Gathering | Marvel: Darkhold Destiny. In collaboration with Marvel, Marvel: Darkhold Destiny is the first Universes Beyond set created around an original story and setting. The panel also unveiled additional Marvel collaborations coming in 2026 including the Secret Lair Countdown Kit: Marvel’s History of Heroes and Doomsdrop.
ANNOUNCING MAGIC: THE GATHERING | MARVEL: DARKHOLD DESTINY
The mystical, the mythical, and the mighty come together in Magic: The Gathering | Marvel: Darkhold Destiny. For the first time ever, the teams at Marvel and Magic collaborated to create a brand-new storyline set in the Marvel Universe. This is a new kind of Universes Beyond set. By taking the core elements players love about Magic: The Gathering, the team thoughtfully and strategically expressed those design intentions through the Marvel Universe. The narrative unfolds across nearly 30 dimensions and is centered around four main characters—Doctor Strange, Thor, Hela, and Dormammu. Additionally, a new comic book will be released that showcases this groundbreaking new story. The comic’s first chapter releases digitally and the physical edition releases the week of Darkhold Destiny’s launch, on April 7, 2027.
ANNOUNCING SECRET LAIR COUNTDOWN KIT: MARVEL’S HISTORY OF HEROES
Celebrate some of the greatest heroes of all time with the Secret Lair Countdown Kit: Marvel’s History of Heroes—a collection of 30 cards that bring the storied past of Marvel to life—available only on Secret Lair starting November 2.
The release features illustrations crafted by over 30 artists celebrating iconic moments from Marvel’s comic history—from the transformation of the Fantastic Four in space via cosmic rays, to the first appearance of Iron Man with Ho Yinsen, to Jean Grey’s transformation into the fiery Phoenix.
The special limited quantity Secret Lair Countdown Kit: Marvel’s History of Heroes goes on sale November 2, 2026, at 9 a.m. PT for $199.99.
FIRST LOOK AT DOOMSDROP
Fans also got a sneak peek at the upcoming Doomsdrop. Each drop, inspired by the comics, will predominantly feature Doctor Doom, although fans should expect other special guests from the Marvel Universe.
ANNOUNCING LIMITED MARVEL DOOMSDAY CARD REGAL CINEMAS GIVEAWAY
See Avengers: Doomsday opening weekend in Infinity Vision and receive a Dr Doom Magic: The Gathering Card, exclusively at Regal Cinemas.
Tickets available now at REGmovies.com/Avengers-Doomsday
For more details on all the above announcements, visit DailyMTG.
About Magic: The Gathering
Magic: The Gathering’s compelling characters, fantastic worlds, and deep strategic gameplay have entertained and delighted fans for more than 30 years. Fans can experience Magic through the tabletop trading card game, the digital game Magic: The Gathering Arena, a New York Times bestselling novel, and a critically acclaimed comic book series. With more than 50 million fans to date, Magic is a worldwide phenomenon published in more than 150 countries.
About Wizards of the Coast
Wizards of the Coast develops and publishes legendary games that inspire creativity, forge friendships and build communities of global fans. A division of Hasbro, a leading games, IP and toy company (NASDAQ: HAS), Wizards delivers premium experiences for gamers across tabletop, video games, and digital platforms based on both new and time-honored brands, including its best-known franchises Magic: The Gathering and Dungeons & Dragons, and from Hasbro’s unparalleled portfolio of thousands of iconic marks.
Wizards’ diverse studio network includes first-party developers Archetype Entertainment, Invoke Studios, and Skeleton Key as well as co-venture and license partners. Headquartered in Renton, Washington, Wizards fosters world-class talent to create unforgettable play experiences on all platforms. To learn more about Wizards, visit https://company.wizards.com or follow Wizards of the Coast on LinkedIn.
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh and Peppa Pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, a Brand that Matters by Fast Company, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50 for fourteen consecutive years. For more information, visit https://corporate.hasbro.com or follow Hasbro on LinkedIn.
