Genshin Impact Version 7.0 Update Premieres With Release of New Nation “Snezhnaya” on August 12 – Crunchyroll Membership Brings Genshin Impact Players Exclusive Rare Gadget Pet and In-Game Rewards
Los Angeles, CA (August 10, 2026) – Crunchyroll, the global brand fueling anime fandom, and HoYoverse, the global interactive entertainment brand, are teaming up for Genshin Impact’s long-awaited Version 7.0 update. Marking the arrival of Snezhnaya, Teyvat’s seventh nation, and another narrative milestone, the collaboration brings rewards to players and anime fans: eligible Genshin Impact players in select regions can unlock exclusive, in-game cosmetics and other resources from August 12 through September 22.
Starting on August 12, Genshin Impact players who log into or start a qualifying* Crunchyroll membership in the United States, Canada and select Latin American countries can claim their unique reward codes on a Crunchyroll event landing page. Once claimed, codes can be redeemed for rewards on the official Genshin Impact website. Players with a new or existing qualifying Crunchyroll Mega Fan tier or above membership will receive a rare treasure: for the first time, the Neo Terminal: Floating Leaf Model gadget pet is coming to the Genshin Impact America server as a Crunchyroll member-exclusive. Additionally, all qualifying Crunchyroll Fan tier and above members will receive an in-game bundle, including 40 Primogems and other character development items.
This partnership celebrates the shared passions of both communities and reflects the first time Genshin Impact has teamed up with an anime streaming service for an exclusive cosmetic drop. Following Crunchyroll’s Forza Horizon 6 Xbox reward campaign, it also further highlights Crunchyroll’s commitment to delivering value to its members directly within the games they love.
Fans can check out the latest animated content on the Genshin Impact series page and explore the Genshin Impact Games page.
More information about the event will be available when the Official Event Page and FAQ goes live on August 12. For updates, stay tuned to Crunchyroll News and Genshin Impact official social platforms.
*Valid for active memberships; excludes free trial periods.
About Crunchyroll
Crunchyroll is the global anime brand that fuels fans’ love of anime. With the ambition to make anime an even bigger part of pop culture, Crunchyroll offers fans the ultimate anime experience and destination centered around a premium streaming service. Crunchyroll has the largest dedicated anime library, an immersive world of events, exciting theatrical releases, unique games, must-have merchandise, timely news, and more. Anime is for everyone and is accessible to stream across territories through Crunchyroll—whether on the go on mobile, through gaming consoles and big-screen devices at home, or on desktops anywhere.
Crunchyroll, LLC is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.
About Genshin Impact
Genshin Impact is a free-to-play open-world adventure RPG that brings players to the visually stunning world of Teyvat. The player takes on the role of the mysterious “”Traveler,”” who sets off on a journey to discover the fate of their lost sibling. Starting from Version 7.0, Snezhnaya, the seventh nation of Teyvat, is open for exploration. Players can explore each region with unique cultures and vast landscapes, meet a diverse cast of characters, master the art of element-based combat, and unveil the secrets of Teyvat. With cross-progression and Co-Op functions, players can now continue their adventure across PlayStation®5, Xbox, PC, Android, and iOS alone or with friends.”
About HoYoverse
HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.
Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.
Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields.
In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.
