My Melody, Cinnamoroll, and Kuromi have come to town
Shanghai, China — July 17, 2026 | XD Games is thrilled to announce that the new Heartopia × SANRIO CHARACTERS collaboration event begins from 10 July and will run until 23 August.
Heartopia players can now obtain exclusive outfits, vehicles, and more, all themed around three hugely popular SANRIO CHARACTERS: My Melody, Cinnamoroll, and Kuromi.
Watch the Heartopia × SANRIO CHARACTERS trailer below:
While three new outfits are available from today, players who love Cinnamoroll can acquire a light blue and white ensemble inspired by Cinnamoroll’s blue eyes, huge ears, and curly cinnamon roll-like tail.
Players who prefer Kuromi’s sense of style can obtain a gothic purple and black outfit modelled on Kuromi’s edgier look. It comes complete with pink skull embellishments, just like her signature hood.
Finally, the My Melody outfit set includes a pink and white dress with frilly accessories, strawberry accents, and a rabbit ear headband inspired by My Melody’s iconic hood.
During the event, players can complete their preferred look with corresponding SANRIO CHARACTERS Vehicles Collection — one per character — and My Melody, Cinnamoroll, and Kuromi character backpacks.
Additionally, players can also spin a SANRIO CHARACTERS Gacha Machine to win My Melody, Cinnamoroll and Kuromi-inspired decorative items and figures, SANRIO CHARACTERS stickers, and basic Heartopia resources. Players can also obtain furniture sets from SANRIO CHARACTERS’ Rainbow Cottage.
Alternatively, players can collect stickers via daily quests or by trading with others. There are three sticker sets in total, one for each SANRIO CHARACTERS. Collecting a certain amount of stickers will unlock pet outfits based on My Melody, Cinnamoroll and Kuromi.
The Heartopia × SANRIO CHARACTERS collaboration event begins today and runs until 23 August. Heartopia is available to play for free now on PC, iOS, and Android.
About XD Games
Founded in 2003, XD Games is a global video games developer and publisher with extensive experience across development, publishing and operations. As of 2022, XD has 38 free-to-play and paid games with over 50 million monthly active users worldwide. In addition, TapTap — a mobile games community and app store — was launched by XD in 2016 and is estimated to currently have 44 million monthly active users. XD’s mission is to assemble like-minded talented games industry craftspeople with a common goal of touching the hearts of players around the world. XD produces games of the finest quality with passion, offering a pure gaming experience, and encouraging players of all ages to embrace the unique joy of video gaming.
