The magical adventure expands to Xbox Series X|S this summer
Walnut Creek, California — June 30, 2026 | Maximum Entertainment and Rainbow are pleased to announce that Winx Club: The Magic is Back will launch on Xbox Series X|S on 9 July, 2026.
Watch the Winx Club: The Magic is Back launch trailer below:
Based on the beloved Winx Club franchise and the new animated series, Winx Club: The Magic is Back invites players into a magical adventure filled with exploration, puzzle-solving, combat, and cooperative gameplay. Players can switch freely between all six Winx fairies, each with their own unique powers, as they journey through iconic locations from the Winx universe.
Originally released earlier this year on PC, Nintendo Switch and PlayStation 5, the game now brings its enchanting adventure to Xbox players for the first time.
Developed in collaboration with Rainbow, Winx Club: The Magic is Back is inspired by the new CGI-animated series, which has already found major success with audiences around the world.
Winx Club: The Magic is Back launches on Xbox Series X|S on 9 July, 2026.
For more information, visit www.maximument.com.
About Maximum Entertainment
Maximum Entertainment is a global entertainment company dedicated to crafting indie to AA video game experiences through original content and licensed partnerships. A fully integrated group with a broad portfolio of content, the company emphasizes collaboration and inclusivity in its partnerships to produce the highest level of interactive entertainment. With more than 300 titles in its catalog, Maximum Entertainment has joined forces with talented creators and renowned franchises around the globe to deliver magic to the gamer in everyone. Maximum Entertainment employs experienced professionals across the entire value chain of video games including development, publishing, transmedia, sales, and operations.
About Rainbow Group
Established in 1995 by multi-award-winning creator Iginio Straffi, President and CEO of the Group, Rainbow produces and distributes animated and Live Action contents across all audience targets and channels. First rising among the largest animation studios in the world following the extraordinary success of the Winx Club saga, loved and followed by millions, Rainbow has showcased the power to create global and classic franchises, landing yearly among the Top Global Licensors in the world with more than 500 active licenses. Rainbow Group also includes Bardel Inc. – Emmy Award®-winning Canadian studio offering CGI and VFX animation services, and Colorado Film, Italian excellence company in Live Action production. Besides creating and distributing original content worldwide, the group reaches the global market with licensing, editorial projects, live events, and production of merchandise and toys also under license.
