Aarhus, Denmark, September 22nd 2009
Today, Kiloo announced the worldwide launch of the Mattel brand Whac-a-Mole™ for Apple’s iPhone and iPod Touch. The Whac-A-Mole™ game represents more than three decades of brand heritage and is developed and published under license from Mattel (NYSE:MAT). Whac-a-Mole® dates back to 1971 and has provided countless hours of entertainment to millions of people worldwide.
“As we continue to explore ways to bring our brands to new dynamic platforms it becomes more clear that this is an ideal location for games like Whac-a-Mole,” said Geoff Walker, Senior Vice President, Mattel. “By taking games out of the home and adding play features via the mobile platform we not only give loyal players a new way to experience the property but bring new players into the brand.”
“We are excited to launch this unique entertainment application! Whac-a-Mole is one of the most popular arcade machines ever made” said Jacob Moller, Chief Executive Officer at Kiloo. “Our application is a fantastic example of how to combine a powerful brand with an innovative mobile platform. With the launch of Whac-a-Mole for iPhone and iPod Touch we have brought a great game directly into the hands of millions of devoted fans.”
“Whac-a-Mole™ – Raise Your Mallets” is now available World Wide for $3.99 from the Apple App Store.
For more information, go to www.kiloo.com.
WHAC-A-MOLE and associated trademarks and trade dress are owned by, and used under license from, Mattel, Inc. © 2009 Mattel, Inc. All Rights Reserved.
For more information about Kiloo, please contact: Jacob Moller, CEO, +45 27 112 234, [email protected]