Gameloft announced today that it has become the latest studio to join the Playing for the Planet Alliance, a collective effort by the video games industry to reduce its carbon footprint and integrate environmental activations into their games.
In joining the Playing for the Planet Alliance – facilitated by the UN Environment Programme (UNEP) – game companies have made commitments ranging from integrating green activations in games, decreasing their plastic usage, planting trees, and reducing their carbon footprint to support the global environmental agenda. Green activations refer to educational content focusing on different environmental topics integrated in video games.
Gameloft joins current members of the Alliance, including Sony, Microsoft, Ubisoft and Supercell. An outline of the commitments that have been made through the Alliance can be viewed at the Playing for the Planet Alliance website.
General Manager – COO, Baudouin Corman said, “We see the world as our playground, and as a leader in the gaming industry, we need, should and want to make a difference through our games and practices to take action on the climate crisis. To be at the forefront of such initiatives in the gaming industry, it seems essential for us to join Playing for the Planet Alliance and to take an active part in the discussions and actions within the Alliance to foster a better world.”
As part of their commitments, Gameloft agrees to undertake the following initiatives within the next twelve months: inspire action through play by participating in the Green Game Jam in 2022, to place green activations in play. They will also commit to contribute to decarbonation across all scopes of the business.
“The video games industry has the ability to engage, inspire and captivate the imaginations of billions of people across the world. This makes them a hugely important partner in addressing the climate emergency,” said Sam Barratt, Chief of Youth, Education and Advocacy in UNEP’s Ecosystems Division. “We are very happy to have the support of Gameloft. We need all hands on deck to keep the planet below a 1.5 degree temperature increase and the video gaming industry is a new ally in the race for nature positive planet.”
Since the Playing for the Planet Alliance was launched, the initiative has supported its members’ efforts to reduce their carbon footprint and inspired its members to integrate authentic green activations into games with existing player bases through the Green Game Jam. The 2nd annual Green Game Jam held earlier this year featured 30 mobile and console game companies – up from 11 in its inaugural year – showcasing new green activations in their live games with the aim of hundreds of millions of players on restoration and conservation of forests and oceans.
These commitments were facilitated by UNEP with the support of Playmob. The GRID-Arendal Playing for the Planet study outlines how the video games industry, reaching 2.6 billion people globally, can support action on the environmental agenda.
About the Playing for the Planet Alliance
The Playing for the Planet Alliance was launched during the Climate Summit at UN Headquarters in New York. In total, the members of the Alliance have the ability to reach more than 1 billion video game players. In joining the Alliance, members have made commitments ranging from integrating green activations in games, reducing their emissions, and supporting the global environmental agenda through initiatives ranging from planting millions of trees to reducing plastic in their products. The initiative is facilitated by UNEP with the support of GRID-Arendal and Playmob.
Members of the Playing for the Planet Alliance: Bandai Namco Entertainment Inc, Bornholm Game Days, Creative Mobile, Creative Assembly, Dropledge, Game, E-Line, EGDF, FGOL, GameDuell, Green Man Gaming, Internet of Elephants, IGEA, ISFE, MAG Interactive, Microsoft, Niantic, Neogames Finland, Perp Games, Pixel Federation, Playmob, Rovio, Reliance, Sony, SEGA Europe, Space Ape, Sports Interactive, Strangeloop, Supercell, Sybo, SNJV, Tigertron, TiMi Studios, Ubisoft, Unity, Ukie, ustwo games, WildWorks, and 37 Interactive Entertainment
About the UN Environment Programme (UNEP)
UNEP is the leading global voice on the environment. It provides leadership and encourages partnership in caring for the environment by inspiring, informing, and enabling nations and peoples to improve their quality of life without compromising that of future generations.
A time to reflect on the past and envision the future
The 1972 United Nations Conference on the Human Environment in Stockholm, Sweden, was the first-ever UN conference with the word “environment” in its title. The creation of the UN Environment Programme (UNEP) was one of the most visible outcomes of this conference of many firsts. UNEP was created quite simply to be the environmental conscience of the UN and the world. Activities taking place through 2022 will look at significant progress made as well as what’s ahead in decades to come
Leader in the development and publishing of games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 iOS Games by All-Time Worldwide Downloads” from App Annie. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including Disney®, LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,600 people worldwide. Every month, 58 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.
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