Happy 15th Anniversary! The Asphalt Franchise Hits Milestone Year and Celebrates with Exclusive Unlocks for Asphalt 9: Legends and Asphalt 8: Airborne

Press Releases

Unlock Special Content for Both Games and Play the Original Asphalt Urban GT at AsphaltLegends.com

Paris, May 5th, 2020 – Gameloft, leader in the development and publishing of games, is thrilled to celebrate the 15th Anniversary of the longest-standing, world’s most downloaded, multi-awarded mobile racing franchise, Asphalt. In celebration of this milestone, which coincides with Gameloft’s 20th Anniversary, Gameloft is introducing exclusive content and exceptional in-game gifts and fabulous cars for the two most-iconic games in the franchise, Asphalt 8: Airborne and Asphalt 9: Legends, marking the first time Gameloft has run a cross-game anniversary campaign. In addition, Gameloft is making playable at AsphaltLegends.com the original game that started it all, Asphalt Urban GT, originally launched on Java-based feature phones, the N-Gage, and Nintendo DS fifteen years ago.

From May 5th until May 25th, mobile and PC players on Asphalt 9: Legends can enter to claim a limited-edition Dodge Challenger 392 Hemi Scat Pack with 15th Anniversary decal. Starting on May 8th, players can enter the special Anniversary Event and compete to earn the Lamborghini Veneno with an exclusive 15th Anniversary vehicle wrap.

Nintendo Switch players will receive the Dodge Challenger 392 Hemi Scat Pack with 15th Anniversary decal by launching the game from May 11th through May 31st, and the Switch-version Anniversary event runs from May 14th through May 20th, letting players earn the Nissan GTR Nismo.

From May 13th through May 27th, players of Asphalt 8: Airborne earn a free KTM X-Bow GT4 Car, and on May 22nd can play the special Anniversary Carnival event to earn the Lamborghini SIAN with a limited-edition 15th Anniversary decal.

Finally, in recognition of the game that kicked the franchise off, Gameloft has playable via emulation a version of the original Java-port of Asphalt Urban GT, playable on AsphaltLegends.com from May 5th until June 5th. A true mobile racing game classic, Asphalt Urban GT was the first mobile game with real-time Bluetooth multiplayer, and was the first mobile game ported to handheld gaming devices. Players are encouraged to play the original for free, register to earn special prizes in both Asphalt 9: Legends and Asphalt 8: Airborne, and marvel at the evolution of the Asphalt franchise from the very beginning.

Visitors to AsphaltLegends.com will additionally find behind-the-scenes ruminations with Asphalt Memories, a series of articles looking back on each of the Asphalt games, as well as an exclusive interview with Ignacio “Nacho” Marin, talking about his experience working with the Asphalt franchise.

Asphalt 9: Legends can be downloaded here.

Asphalt 8: Airborne can be downloaded here.

Asphalt Urban GT can be played here.


About Gameloft

Leader in the development and publishing of games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 iOS Games by All-Time Worldwide Downloads” from App Annie. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including Disney®, LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 4,300 people worldwide. Every month, 80 million unique users can be reached by advertisers in Gameloft games with Gameloft Advertising Solutions, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

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