iDreamSky will be bringing Match 3 Game of the Year, Gardenscapes, to China’s Android Market
SHENZHEN – July 24, 2017 – Shenzhen iDreamSky Technology Co., Ltd (also referred to as “iDreamSky”) has announced its exclusive authorization to publish Gardenscapes, the latest global match 3 craze, for the Chinese Android market. It is expected to be released in August 2017.
Developed by Playrix, one of the world’s top mobile gaming companies, Gardenscapes is known for its breakthrough integration of a match 3 gameplay and a story-based metagame. By offering unique gameplay and new experiences, Gardenscapes has become a global hit since its initial launch in August last year, quickly making its way to the top of ranking charts around the world. Gardenscapes was named Facebook’s “Game of the Year” in 2016, now is one of top grossing mobile games worldwide.
“Gardenscapes is a successful example of how match 3 and great storytelling can be integrated,” said iDreamSky VP Montgomery Singman. Unlike the other match 3 games in which stage progression is the norm, Gardenscapes offers players a greater sense of achievement by portraying a captivating story in the path to creating their dream mansion. This sense of engagement is the driving force behind Gardenscapes’ strong retention and conversation rates.
Playrix is a veteran mobile and casual game developer that, according to App Annie analysis, is now the second-largest mobile gaming company in Europe. All Playrix projects-Gardenscapes, Fishdom, and Township-have consistently been among the world’s top grossing mobile games.
iDreamSky is one of China’s top mobile game publishers, and has published many famous titles (including Temple Run, Subway Surfers, and Monument Valley) since its original establishment in 2011. By 2016, iDreamSky had 1.3 billion registered users, and MAU reached 118 million. According to Analysys, a Chinese data analysis products and service provider, iDreamSky has currently established a 28.8% market share in user base, making it China’s top mobile games publishing market in the past 13 consecutive quarters.