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The Pokémon Company unveils exciting art installation at the Yoshio Kubo exhibition at Pitti Immagine Uomo

The Pokémon Company unveils exciting art installation at the Yoshio Kubo exhibition at Pitti Immagine Uomo

The Pokémon Company has revealed a stunning projection based art installation created alongside fashion designer Yoshio Kubo.

The fascinating installation uses a range of different sized mirrored pyramids and projections of the culturally iconic Pikachu and PokéBall, with the aim of demonstrating the various stages of fashion creation.

The beautiful Pokémon installation was premiered to the attendees of Yoshio Kubo’s catwalk presentation, as well as being on show to the general public who also had the chance to view the installation as part of Pitti Immagine Uomo.

This installation is the first time that The Pokémon Company has had a presence at such a high profile fashion event. After the success of the installation, The Pokémon Company is continuing to seek further partners to collaborate with in the fashion space.