AWARD-WINNING SKYLANDERS IMAGINATORS LANDS ON HIGHLY-ANTICIPATED NINTENDO SWITCH

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AWARD-WINNING SKYLANDERS IMAGINATORS LANDS ON  HIGHLY-ANTICIPATED NINTENDO SWITCH 

Skylanders Brings New Characters and Adventure Pack to Excite Players 

Fans Playing Skylanders Imaginators Game and Skylanders Creator App  Have Created More Than 25 Million Characters¹ 

Sydney, Australia – Jan. 13, 2017 – Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), is delivering the innovation of Skylanders® Imaginators to the next wave of gamers when the highly-anticipated Nintendo Switch™ launches March 2017.  This March also marks the debut of some of Skylanders Imaginators’ most anticipated characters, as well as a brand-new expansion pack. Now Portal Masters all over the world can engage in new content, toys and experiences with the award-winning Skylanders Imaginators this autumn!

No Portal of Power®? No problem with Nintendo Switch. Skylanders Imaginators for Nintendo Switch provides gamers unique ways to play, including the introduction of a vast digital library that allows players to easily load and store 300+ toys from the Skylanders® franchise* directly to the new home gaming system.  The arrival of the digital library empowers players to take their Skylanders Imaginators adventure on-the-go whenever and however they want.

“Since Skylanders Imaginators and SkylandersTM Creator launched, fans have made more than 25 million Imaginators using the expansive creation tools in the game and app. We couldn’t be more excited to extend that experience to Nintendo Switch players,” said Paul Reiche, co-founder and studio head, Toys for Bob. “We’ve seen some amazing Skylanders created, and as kids’ collections continue to grow, we’re proud to offer more depth and variety to fans in ways never before possible with this new system.”

Skylanders Imaginators has ignited the imaginations of fans everywhere, and we’re looking forward to continuing to support their gameplay experiences with Nintendo Switch, along with new toys and content coming this year,” said Josh Taub, senior vice president of Skylanders Product Management, Activision. “There are now more than 300 million Skylanders toys in the hands of fans², which equates to nearly two toys sold every second since Skylanders® Spyro’s Adventure launched.  And with the new season of the animated series SkylandersTM Academy slated for Netflix this spring, we are thrilled that fans can enjoy playing, watching and creating Skylanders no matter where they are.”

Building on the franchise’s signature gameplay and collectible toy experience, Skylanders Imaginators pushes the boundaries of innovation and imagination with the upcoming release of the Cursed Tiki Temple level pack. The Cursed Tiki Temple level pack takes kids on an all-new adventure as they unlock more than 100 new offerings for their Skylanders Imaginators – a first in franchise history! The pack comes with Sensei character Wild Storm who will unleash a new level to players; a life Creation Crystal; and an Imaginite Mystery Chest all for the suggested retail price of $39.99 AUD on March 12 at participating retailers nationwide.

Skylanders Imaginators gives kids an unprecedented level of choice — including appearance, powers, abilities, names, catchphrases, musical themes and much more — to create the most unique Skylanders characters they can imagine.  This spring, fans can also be on the lookout for the arrival of new heroes in the world of Skylanders Imaginators, including Skylanders Sensei Grave Clobber. Once a great pharaoh who ruled the Golden Desert long ago, Grave Clobber was buried by his seven jealous brothers in an underwater tomb while he was sleeping.  He eventually rose from his watery grave, clobbered each of his brothers and became the perfect choice to be a Sensei trainer for the Brawler Class. This mummy may surprise you with his range of powers, packing a serious punch as well as telekinetic powers!

Skylanders Imaginators for Nintendo Switch will be available for the suggested retail price of $89.99 AUD and is rated G. The Cursed Tiki Temple level pack and new Skylanders Senseis will support all major gaming platforms including Nintendo Switch and Nintendo Wii U system; Xbox 360and Xbox One video game and entertainment systems from Microsoft; and PlayStation® 3 and PlayStation® 4 computer entertainment systems. Skylanders Creator is a free app that players can download from iOS and Android app stores for select mobile devices. For more Skylanders information, visit: www.skylanders.com.

Skylanders™ Academy, the new animated comedy-adventure show inspired by the Skylanders franchise, debuted on Netflix on October 28, 2016.  Jam-packed with humor and heart, Skylanders Academy offers epic action for kids of all ages. The Netflix original series season one debuted in 190 countries, with a second season planned for late 2017.

About the Skylanders® Franchise

The award-winning, $3.5 billion Skylanders® franchise has sold through more than 300 million toys2 since pioneering the toys-to-life category in 2011 with the debut of Skylanders® Spyro’s Adventure. The game originated a play pattern that seamlessly bridged physical and virtual worlds across multiple platforms. In 2012, Skylanders® Giants further evolved the category and added LightCore® characters to the collection of interaction figures. Skylanders® SWAP Force, which launched in 2013, introduced an all new play pattern – swapability. In 2014, Skylanders® Trap Team reversed the magic of bringing toys to life by allowing players to pull characters out of the digital world into the physical world and became the number 1 kids’ console game globally2. Skylanders® SuperChargers launched in 2015 and expanded upon the franchise’s signature gameplay to introduce vehicles-to-life for the first time.  On Oct. 16, 2016, Skylanders Imaginators captured kids’ imaginations like never before with the ability to create your own Skylander.

 

About Activision Publishing

Headquartered in Santa Monica, Calif., Activision Publishing, Inc. is a leading global producer and publisher of interactive entertainment. Activision maintains operations throughout the world and is a division of Activision Blizzard (NASDAQ: ATVI), an S&P 500 company.  More information about Activision and its products can be found on the company’s website, www.activision.com or by following @Activision.

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Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future, including statements with respect to Skylanders Academy or about the expected features, functionality, products and release dates of Skylanders Imaginators and the Cursed Tiki Temple level pack are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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