Discover the Alpha Pokémon Arceus at GAME for your Nintendo 3DS today!

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Discover the Alpha Pokémon Arceus at GAME for your Nintendo 3DS today!

London, United Kingdom: 2 August 2016— Pokémon 20th celebrations continue as fans are invited to head to GAME stores to collect the Mythical Pokémon Arceus and the latest Pokémon merchandise.
Owners of Pokémon Omega Ruby, Pokémon Alpha Sapphire, Pokémon X orPokémon Y for the Nintendo 3DS family of systems can head into their local GAME store and receive Arceus, one of the Mythical Pokémon of the Sinnoh region, for free.

Arceus is the Alpha Pokémon which originally debuted in Pokémon Diamond andPokémon Pearl in 2007. According to the legends of Sinnoh, Arceus emerged from a Pokémon Egg and shaped all there is. Arceus has the power to become any Pokémon type while holding special corresponding plates, discovered in various locations across the Hoenn region in Pokémon Omega Ruby and Pokémon Alpha Sapphire. This Arceus is distributed with the following attributes:

·         LEVEL: 100
·         TYPE: Normal
·         ABILITY: Multitype
·         MOVES: Judgment, Recover, Hyper Beam, Perish Song

Arceus is available now at GAME. Fans of the Pokémon Trading Card Game can join the celebration with the release of the Pokémon TCG: Mythical Pokémon Collection—Arceus on 3 August. This collection includes a special Arceus promo card, a pin of the Mythical Pokémon, two Pokémon TCG: Generations booster packs and a code to unlock cards in the Pokémon TCG Online.

What’s more, Pokémon players can gear up for new ways to battle in the Pokémon TCG: XYSteam Siege expansion, coming 3 August. Use dual-type Pokémon to open the way to powerful new strategies and battle with the likes of Volcanion, Mega Gardevoir, Xerneas and Yveltal in this latest expansion to the Pokémon TCG: XYSeries. More information can be found here: http://www.pokemon.com/uk/pokemon-tcg/xy-steam-siege/explore-and-watch/ .

GAME stores will also have a selection of Pokémon merchandise, including the latest TCG products and the video games Pokémon Omega Ruby, Pokémon Alpha Sapphire, Pokémon Super Mystery Dungeon and Pokkén Tournament available to purchase while stocks last.

Arceus fans can head to any GAME store and look for even more collectible items featuring the Mythical Pokémon, including a plush from TOMY and an exclusive T-shirt designed by Bioworld Europe. Both items are exclusive to GAME Digital plc in the United Kingdom while stocks last.

To receive Arceus, fans must own a system in the Nintendo 3DS family and Pokémon Omega Ruby, Pokémon Alpha Sapphire, Pokémon X or Pokémon Y. Please ask staff in a GAME store for instructions on how to receive an Arceus code.*

Pokémon. Twenty Years. Train On.™

To connect with Pokémon online:

·         Visit Pokemon.co.uk
·         Like the official Pokémon Facebook page at Facebook.com/Pokemon
·         Follow @Pokemon on Twitter
·         Check out the official Pokémon YouTube channel atwww.youtube.com/Pokemon

*For more information about the Arceus distribution at GAME UK, please see the following website: www.game.co.uk. One per customer, while stocks last.

How to get the Mythical Pokémon Arceus in Pokémon Omega Ruby , Pokémon Alpha Sapphire , Pokémon X and Pokémon Y :

1. Make sure your Nintendo 3DS system is connected to the internet. For Nintendo Customer Service, go to support.nintendo.uk.
2. Open your Pokémon Omega Ruby , Pokémon Alpha Sapphire , Pokémon X orPokémon Y game.
3. Select MYSTERY GIFT on the main menu.
4. Select RECEIVE GIFT, then YES.
5. Select GET WITH CODE, then YES, then YES again to connect to the internet.
6. Enter your code.
7. Watch as you receive your Mythical Pokémon Arceus.
8. Speak to the delivery girl in any Pokémon Center to receive your Arceus.
9. Be sure to save your game.

ENDS
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About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit Pokemon.co.uk.

About GAME Digital

Listed on the London Stock Exchange in June 2014 and comprising three divisions—Retail, Digital Solutions, and Esports and Events—GAME Digital plc is dedicated to delivering an authoritative range of gaming products, services and experiences to the gaming communities of the UK, Spain and beyond.

GAME’s UK and Spanish retail businesses are the market leaders in each country, operating a total of nearly 600 stores across the two countries, a fully integrated omni-channel offer including the multi-award winning GAME App, and a reach of more than 17 million customers across its Reward programmes.

Through GAME’s Digital Solutions division, GAME is pioneering the use of new technologies to deliver gaming content and reach gamers and business partners outside its main markets. Multiplay, GAME’s Esports and Events business, delivers unparalleled gaming events and experiences directly and on behalf of third parties, including its flagship consumer event, Insomnia.

For more information, please visit  www.gamedigitalplc.com  or  www.multiplay.com .

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