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FIFA 17 POWERED BY FROSTBITE

FIFA 17 POWERED BY FROSTBITE

North America Launch on September 27, Global Launch Coming September 29 See How Football Has Changed on June 12 at EA PLAY All-New Engine for FIFA 17, Gameplay Innovation Influenced by Four New Football Ambassadors


Sydney, Australia. – June 7, 2016 Electronic Arts Inc. (NASDAQ: EA) today revealed thatEA SPORTS™ FIFA 17 is powered by Frostbite™*. One of the industry’s leading game engines, Frostbite delivers authentic, true-to-life action, takes players to new football worlds, and introduces fans to characters full of depth and emotion. To see the full debut of FIFA 17powered by Frostbite, fans can watch the EA PLAY livestream at 1:00pm PST on http://ea.com/play2016.

“Frostbite unlocks a whole new world of possibilities for the FIFA franchise and its fans,” said David Rutter, VP and Executive Producer. “We have never been as excited as we are today about the future of football and the experiences we are going to deliver in FIFA 17.”

FIFA 17 also introduced four new football ambassadors who have influenced complete innovation in the action on the pitch. James Rodriguez of Real Madrid C.F., Anthony Martial of Manchester United, Eden Hazard of Chelsea FC, and Marco Reus of Borussia Dortmund are four world-class attacking footballers who are capable of changing any game. They all worked with EA SPORTS to bring to life the gameplay innovation which will be revealed at EA Play. The ambassadors also appear in the FIFA 17 pre-order offer as loan players in FIFA 17Ultimate Team™.

Fans who pre-order FIFA 17 Super Deluxe Edition can get up to 40 FIFA Ultimate Team Jumbo Premium Gold Packs, Team of the Week loan players, and other FUT content. Clickhere to read about all our available pre-order offers.

Football has changed: https://youtu.be/7xVQKmnXvTI

Become an EA SPORTS FIFA Insider to get the latest game news, videos, and exclusive Insider content via email: http://easports.com/fifa

EA Access** members on Xbox One and Origin Access** members on PC can play the game early with Play First Trials. Stay tuned for more information on access timing and availability.

FIFA 17 is developed by EA Vancouver and will be available in North America on September 27 and worldwide on September 29 on  Origin™ for PC, Xbox One, PlayStation®4 computer entertainment system, Xbox 360® games and entertainment system and PlayStation®3 entertainment system.

*Frostbite game engine technology is available on Xbox One, PlayStation 4 and PC platform versions only.
** CONDITIONS, LIMITATIONS AND EXCLUSIONS APPLY. SEEEA.COM/EAACCESS/TERMS AND http://www.origin.com/store/origin-access FOR DETAILS.

To embed the EA Play livestream on your website, you can do so with this link:
<iframe src=”http://www.twitch.tv/ea/embed” frameborder=”0″ scrolling=”no” height=”378″ width=”620″></iframe><a href=”http://www.twitch.tv/ea?tt_medium=live_embed&tt_content=text_link”>Watch live video from EA on www.twitch.tv</a>;

Join the EA SPORTS FIFA community at  facebook and on Instagram. Follow us on Twitter @easportsfifa and use the hashtag #FIFA17. The game is rated E for Everyone by the ESRB.

EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through videogames, including Madden NFL football, EA SPORTS™ FIFA,NHL® hockey, NBA LIVE basketball, Rory McIlroy PGA TOUR® golf, and EA SPORTS UFC®.


About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.

In fiscal year 2016, EA posted GAAP net revenue of $4.4 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news .

EA, EA SPORTS, Origin, The Sims, Dragon Age, Plants vs. Zombies and Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL and FIFA are the property of their respective owners and used with permission.