Whenever a new console, or console generation, is created there is usually a standard price for games at will be set. For most PlayStation 3 and Xbox 360 games, they sit at $59.99 in North America, Wii usually at $49.99 and 3DS titles on $39.99. However it appears that the PlayStation Vita titles won’t be using that standard fixed pricing model, instead they will use a range of different prices to combat people purchasing cheaper alternatives.
SCEE CEO Jim Ryan spoke with GI.Biz saying “I think it would be safe to assume we will take a more tailored approach than perhaps we’ve done in the past. It’s our challenge to ensure that the gaming experience that we provide is closer to that TV console experience than it is to your 69p thing that you’ve downloaded on your iPhone. If we do that and we provide great value to the consumer on games like Uncharted, I think the possibility to sustain historic console type price points is there.”
Of course titles that will follow this rule will likely only be Sony published versions, as 3rd party games can of course set their own prices. Still this is an amazing idea and one that is actually quite intelligent in this day and age of cheaper game availability.