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Majesco Entertainment Brings Motion-Based Zumba® Dance to Smartphones
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10:35 pm
November 7, 2013


Philip Federico

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Majesco Entertainment Brings Motion-Based Zumba® Dance to Smartphones 

First Fitness Game for Tablets Now Available for iOS and Android Smartphones

EDISON, N.J. – Nov. 7, 2013 - Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, in conjunction with global lifestyle brand Zumba Fitness, launched Zumba® Dance for iOS and Android smartphones today, bringing the popular motion-based tablet game to millions of mobile phones for the first time. Zumba Dance launched on tablets in July 2013 to critical acclaim as the first mobile fitness game to use the built-in camera for tracking movements.

The game brings all of the original Zumba Dance features to smartphones, including motion-tracking technology that uses the phone's front-facing camera; global dance styles coupled with chart-topping hits; a progress tracker that counts calories burned; class customization; tutorials and a live class locator. In the updated version, players also can experience new added benefits:

  • Additional songs – The update also adds two new songs to the initial starter pack for free, letting players rock out to "Zumba" by Don Omar and "Activao," a Zumba original track, in addition to the original six pre-loaded songs
  • Group goal setting – Using Facebook Groups, players can create their own workout groups, set goals and challenges, and encourage each other to reach their fitness goals
  • Tracking live class participation – Players will also be able to input time spent in live classes into the app's progress tracker to help meet their fitness goals

"As a leading dance-fitness company, we work hard to make the Zumba program easily accessible so we can continue to change lives and promote a healthy lifestyle," said Joan Blackwood, chief marketing officer, Zumba Fitness. "With the introduction of Zumba Dance to mobile phones, we can bring new consumers to the Zumba space and continue to promote exercise and happiness on a global scale, with the ultimate goal of driving more people to Zumba classes."

"The response to Zumba Dance has been overwhelmingly positive since launching on tablet devices," said Jesse Sutton, chief executive officer, Majesco Entertainment. "We're excited to translate the entertaining and healthy fitness experience of Zumba Dance for smartphone owners so they can work out with Zumba Fitness anytime and anywhere.

Zumba Dance can be downloaded on smartphones via the App Store and Google Play, with Windows 8 devices to follow. For assets, including a game fact sheet, screenshots, trailer, logo and icon, please visit http://bit.ly/16nvAOA.

 

About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as mobile devices.  Product highlights include Zumba® Fitness and Cooking Mama™. Majesco is headquartered in Edison, NJ and the company's shares are traded on the Nasdaq Stock Market under the symbol: COOL.  More info can be found online at majescoent.com or on Twitter at twitter.com/majesco.

 

About Zumba® Fitness, LLC

Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Known as the ultimate "fitness-party", Zumba® classes blend upbeat world rhythms with easy-to-follow choreography, for an effective, total-body workout. Founded in 2001, the company is the largest branded fitness program in the world – reporting more than 15 million weekly participants, in over 200,000 locations across more than 180 countries. In addition to its original Zumba® program, the company also offers a variety of specialty classes, including: Zumba® Step; Zumba Gold® (active older adults); Aqua Zumba®; Zumba® Kids/Zumba® Kids Jr. (ages 4-11); and Zumbini (ages 0-3). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games and Fitness-Concert™ events. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com. Find us on Facebook, Twitter.


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