Electronic Arts are supporting charity partner SpecialEffect by featuring an exclusive FUT kit in FIFA 22.
The kit will go live in game on Monday 11th April at 6PM BST, as a reward for a weekly objective in FUT 22.
SpecialEffect are a UK-based charity that provide custom-designed control setups for people with physical disabilities who want to enjoy video games. FIFA is one of the most popular games requested by people they help.
The kit is being launched at SpecialEffect’s local professional club Oxford United with guests including beneficiaries of the charity, and an appearance of the Premier League Trophy by kind arrangement with EA Sports.
Peter Moore, SpecialEffect Vice President said, “as a proud SpecialEffect Vice President it’s wonderful to see the charity featured within FIFA 22. It shines a bright light on the great work that Dr Mick and the team carry out to help gamers with disabilities across the world. I first got involved with the charity after seeing a story of how they helped a fellow Liverpool fan game again and know the reaction to the shirt will be huge, raising awareness of their important mission of bringing gaming to all.”
Dr Mick Donegan, SpecialEffect Founder and CEO, said, “we’re immensely grateful to EA for this wonderful gesture. For many years they’ve been major supporters of our work in levelling the playing field for people with physical disabilities, and the increase in global awareness of our work that the kit will bring is very much appreciated. When I started the charity fifteen year ago, I could never have dreamed that we’d be honoured in this way through the most popular game series ever.”
“SpecialEffect plays a critical role in making gaming accessible to everyone. This is something EA too feels very passionate about, as we inspire the world to play” said David Jackson, VP of Brand, EA SPORTS FIFA. “FIFA 22 is proud to support the incredible work of SpecialEffect as they break down barriers for players living with physical disabilities and make video gaming truly inclusive.”
SpecialEffect is an award-winning UK charity helping to improve the lives of disabled people across the globe through the innovative use of technology. At the core of this mission is providing greater inclusion through the opportunity to play video games to the best of their abilities. 2022 is their 15th anniversary year.