The Hot Wheels Unleashed™ Design Battle Crosses the Finish Line Winning Design to Become Hot Wheels® Die-cast Vehicle
Sydney, Australia, March 18, 2022 – Mattel, Inc. (NASDAQ: MAT) and Milestone, a leading global racing game developer, have announced the winner of the Hot Wheels Unleashed™ Design Battle, an exclusive contest for the global community of the fast-paced arcade racing game. Hot Wheels Unleashed has sold over one million copies worldwide.
The contest ran between January 14, 2022 and February 14, 2022, and more than 10,000 unique livery designs for the Hot Wheels® Rodger Dodger™ die-cast model were submitted using the in-game Livery Editor. The winning Rodger Dodger will be now transformed into a real Hot Wheels toy (scale 1:64) available for purchase globally beginning December 2022.
After a meticulous process of evaluation, Mattel’s judges selected “Digigold” made by Hot Wheels Unleashed player Reds as the winning Rodger Dodger™ livery. Characterised by a dominant white color-way, this livery is a stylish addition to the classic Rodger Dodger™ vehicle thanks to its gold details, enriched by some black abstract inserts that complete a stunning look.
Check out a brand-new video showcasing the design here:
The winner has been chosen by a special judging panel of Mattel’s world-class Hot Wheels designers:
- Ted Wu – Vice President and Global Head of Vehicle Design, Mattel
- Bryan Benedict – Director of Product Design, Mattel
- Dmitriy Shakhmatov – Manager of Product Design, Mattel
- Jerry Thienprasiddhi – Principal Graphic Designer, Mattel
“Hot Wheels is all about encouraging the challenger spirit and we really saw that come through with the design battle,” said Ted Wu. “The brand has always pushed the limits of automotive performance and design to create the perfect car which was echoed in fans’ creativity with an astounding 10,000+ entries in the contest. Reds ‘Digigold’ livery was truly unique, and we look forward to making it available for fans to purchase at retail later this year.”
The Reds’ Rodger Dodger die-cast will be available from major retailers for purchase globally beginning December 2022.
As the #1 selling toy in the world*, Hot Wheels is the global leader in car culture. For the last fifty plus years, Hot Wheels has proven its influence on the automotive community with legendary design and epic performance. Today, Hot Wheels has become a worldwide powerhouse franchise, with live and virtual events on almost every continent, highly sought-after consumer products and top-tier collaborations, a #1-rated content channel on YouTube, and more. While 16.5 Hot Wheels are sold every second and over 8 billion cars have been sold to date, the brand continues to expand its presence in digital gaming, with success across mobile, console and PC platforms.
Founded in Milan in 1996, Milestone S.r.l. is one of the leading and longest established racing game developers in the world. The 200+ people team is responsible for hit series like MotoGP™, MXGP and Monster Energy Supercross – The Official Videogame, as well as RIDE and Gravel, Milestone’s own IPs.
For more information, please visit www.milestone.it
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
HOT WHEELS UNLEASHED™ © 2022. Published and Developed by Milestone S.r.l. All rights reserved. HOT WHEELS™ and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2022 Mattel. All manufacturers, accessory suppliers, names, tracks, sponsors, brands and associated imagery featured in this game are trademarks and/or copyrighted materials of their respective owners.