Racing Fans Rejoice: Mattel and Milestone Launch Hot Wheels Unleashed

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New adrenaline-filled arcade-style racing experience featuring Hot Wheels iconic cars and jaw-dropping tracks now available

Hot Wheels Unleashed features vehicles from iconic brands including DC, Back to the Future, Knight Rider, Teenage Mutant Ninja Turtles and OEMs from Audi and Ford to Honda and more!

Sydney, Australia – September 28, 2021–Mattel, Inc. (NASDAQ: MAT) and Milestone, a leading global racing game developer, today launched Hot Wheels Unleashed™. The action-packed arcade-style racing experience is available now for those who preordered the Hot Wheels Unleashed ™ – Ultimate Stunt Edition on PlayStation™5, PlayStation™4, Xbox Series X|S, Xbox One, Nintendo Switch and PC (Steam and Epic Games Store). Hot Wheels Unleashed will be available for racing and Hot Wheels® fans across the globe on September 30, 2021.

Racers can finally drift, boost, jump and crash on Hot Wheels iconic orange tracks in stunning detail. The game features unique single player modes, including the Hot Wheels City Rumble in which players must win races, time attacks, complete special challenges and defeat bosses to expand their collection with unique cars and track pieces. Gamers can also challenge friends in multiplayer races up to 12 players online (including cross-play through consoles of the same family since day one) and two players offline with split-screen mode.

The starting grid roster features 66 vehicles, including Hot Wheels most celebrated original designs over the brand’s 53-year history such as Boneshaker™, Rodger Dodger™ and Twin Mill™, automotive icons of pop culture such as the Batmobile from DC, Party Wagon from Teenage Mutant Ninja Turtles, Snoopy from Peanuts, Time Machine from Universal Pictures and Amblin Entertainment’s Back to the Future, K.I.T.T. from NBC’s Knight Rider and OEMs including Audi, Ford, Honda and many others.

Each vehicle has specialised attributes and rarity levels that players can upgrade. Hot Wheels original designs and OEMs can also be personalised with unique liveries via the Livery Editor, where players can also upload their creations or download designs from the community.

Hot Wheels Unleashed™ features six environments, each with its own immersive playground and unique style: Garage, Skyscraper, College Campus, Skatepark, Track Room (a special stage designed specifically to showcase the freedom of the Track Builder feature) and The Basement, a customisable space, where players can rearrange furniture and accessories with hundreds of customisation options.

The Track Builder is a unique feature, which Milestone’s designers used to create the game’s tracks, and allows players to create infinite racetrack variations through distinct Track Builder Modules. More than 20 modules are available at launch, such as T-Rex Escape, Spider Ambush and Hungry Cobra. The Track Builder also gives players the chance to share creations within the game or download and enjoy tracks made by fellow players.

Keeping the competition fresh, the ongoing content plan for Hot Wheels Unleashed™ will include more vehicles from iconic brands such as Street Fighter™, Masters of the Universe™, DC, Barbie™, along with OEMs with a racing pedigree like Aston Martin, BMW and McLaren™.

Free and premium DLCs will be released periodically featuring  vehicles, track builder modules, customisation items and exclusive themed expansion sets introducing new environments. Players will also have the chance to join Racing Seasons, limited-time challenges with new vehicles and special rewards.

HOT WHEELS™ Pass Vol. 1 includes ten vehicles, three customisation packs and three track builder modules and the HOT WHEELS™ – Batman Expansion. Passes Vol. 2 and Vol. 3 will be announced at a later date.

Hot Wheels Unleashed™ is available today in early access and launches globally on September 30, 2021 on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One X, Xbox One, Nintendo Switch and PC (Steam and Epic Games Store). For more details, visit the official website:

As the #1 selling toy in the world*, Hot Wheels is the global leader in car culture. For the last fifty plus years, Hot Wheels has proven its influence on the automotive community with legendary design and epic performance. Today, Hot Wheels has become a worldwide powerhouse franchise, with live and virtual events on almost every continent, highly sought-after consumer products and top-tier collaborations, a #1-rated content channel on YouTube, and more. While 16.5 Hot Wheels are sold every second and over 8 billion cars have been sold to date, the brand continues to expand its presence in digital gaming, with success across mobile, console and PC platforms.

For more information and where to pre-order, Drivers can also join the #HotWheelsUnleashed conversation online at Facebook, Instagram, YouTube and Twitter.

* Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, January-December 2020


About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at

About Milestone

Founded in Milan in 1996, Milestone S.r.l. is one of the leading and longest established racing game developers in the world.  The 200+ people team is responsible for hit series like MotoGP™, MXGP and Monster Energy Supercross – The Official Videogame, as well as RIDE and Gravel, Milestone’s own IPs. For more information, please visit

HOT WHEELS UNLEASHED™ © 2021. Published and Developed by Milestone S.r.l. All rights reserved. HOT WHEELS™ and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2021 Mattel. All manufacturers, accessory suppliers, names, tracks, sponsors, brands and associated imagery featured in this game are trademarks and/or copyrighted materials of their respective owners.

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