Newzoo to Present New Insights on the Brazilian Gaming Industry During BIG Festival 2021

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Join Newzoo to Learn More About How Latin America Continues to Grow in the Global Video Games Market

São Paulo, Brazil (April 29, 2021)  — Brazil’s Independent Games (BIG) Festival, the largest independent games festival in Latin America, is excited to announce that renowned gaming analytics firm Newzoo will be presenting the latest key insights, metrics, and trends regarding Brazil’s gaming industry growth for the first time during this year’s event. On Wednesday, May 5, from 11:30 AM to 12:00 PM GMT-3, Guilherme Fernandes from Newzoo will present Newzoo: A Spotlight on the Brazilian Games Market – Key Numbers and Trends. The panel will provide analysis on the gaming market in Latin America, giving developers key information to help them succeed in this vast and growing market. Brazil and the entirety of Latin America continue to rise as a key player in the global gaming industry.

As of last year, the games industry in Brazil demonstrated growth at an exponential rate, being the 13th largest video game market globally and the second in Latin America. Brazil is home to 81.2 million players who generated $1.6 billion USD in revenue last year. Brazil is a central figure in the global games market, but with the prices of gaming PCs and consoles being some of the highest in the world, 70% of Brazilian players have turned to mobile gaming. According to Newzoo, as of last year, half of both Brazilian men and women play mobile games, while roughly 40% of men and women play PC games. Purchase intent is healthy as well, as 83% of gamers in the region have made an in-game purchase within the past six months. Newzoo’s presentation will break down those statistics and provide the latest information to showcase both the astounding growth and potential in such an explosive market.

“Brazil has consistently gained the recognition it deserves as one of the fastest-growing regions for video game development, and the numbers don’t lie,” said Carla Frade, project manager at the Brazilian Trade and Investment Promotion Agency, Apex-Brasil. “The potential here is enormous and beginning to see the amazing things this country is capable of.”

“With more than 80 million players and growing, the Brazilian games industry is a key market for developers and publishers from all over the globe,” said Eliana Russi, Executive Manager at Brazil Games. “World-renowned companies like Google, Amazon, Nintendo, and Xbox are invested in the future of this country’s industry and we’re only just getting started.”

Newzoo will discuss their findings regarding Latin America’s gaming market and how game developers can tap into its market and trends, such as cloud gaming, subscription gaming, and the continued rise of competitive mobile games. With support from the Brazil Games Export Program, a partnership between the Brazilian Game Companies Association, ABRAGAMES, and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), BIG Festival continues to function as a fundamental business hub for video game professionals across the globe through its lectures, networking events, and digital face-to-face meetings. For a small fee, registered attendees can schedule one-on-one online meetings with some of the major companies in attendance to discuss publishing their games, investment opportunities, and build valuable business connections. 

Watch Newzoo’s presentation for free by visiting the website or on the BIG Festival’s official YouTube channel. 

BIG Festival 2021’s presentations will begin Tuesday, May 4, 2021, at 9:30 AM Brazil time / 8:30 AM EDT and will end on May 8. Find the full schedule here

Register to attend BIG Festival 2021 and check out the list of attending companies here: https://event.bigfestival.com.br/companies

About the BIG Festival 

BIG Festival, which received more than 20,000 visitors in 2019, is the largest and most important game festival in Latin America. Since 2012, the event has become a central meeting point for studios to attend lectures and workshops, network, and meet with industry peers to learn more about the business of gaming. BIG has helped hundreds of innovative games from all over the world connect with an international audience. Networking opportunities held at the event generated more than 4,000 meetings between 630 game industry professionals from 34 countries. In light of complications resulting from the global pandemic, BIG Festival transitioned to an online-only event, BIG Digital in 2020 and the Festival still managed to draw record numbers, with more than 22,000 viewers tuning in to the event online. The BIG Festival’s digital version generated 3,876 business meetings between more than 333 publishers, developers, and investors from a stunning 38 countries. These vital interactions led to an estimated $7 million USD in business deals!

For more information about the upcoming event, visit the official website: https://www.bigfestival.com.br/

About Brazil Games

Brazil Games is the export program created by the Brazilian Independent Game Companies Association, ABRAGAMES, in partnership with Apex-Brasil, the Brazilian Trade and Investment Promotion Agency. Our goal is to promote the Brazilian Indie Game industry internationally, developing new business opportunities for our companies. The Brazil Games Program also promotes Brazil as the hub for business in Latin America and invites buyers, investors, and publishers for BIG Festival, Brazil’s Independent Games Festival, the most important international indie games festival, and the hub for international business in Latin America.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investment to strategic sectors of the Brazilian economy. The Agency’s efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, the arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad. Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events, and providing support to foreign investors interested in allocating resources in Brazil.


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