10 shoes will only be available by completing in-game challenges
Sydney, Australia – October 22, 2019 – 2K and Nike have announced the NBA 2K20 x Nike Gamer Exclusive Program, which launches alongside the new MyPLAYER Nation mode and NBA season tip-off. The Program will allow NBA 2K20 players the opportunity to earn up to 10 pairs of soon-to-be-released Nike Basketball signature shoes for their MyPLAYER by completing in-game challenges.
MyPLAYER Nation is the new season-long mode where gamers represent their MyPLAYER’s real-life team as part of a community with other players who also play for the same team. They will play through the NBA schedule, with individual matchup wins and losses determined by the overall community’s winning percentage.
Along the way, players will earn double progression on all games played as well as other bonuses like the chance to unlock the exclusive Nike Gamer Exclusive Sneakers for your MyPLAYER to wear in-game.
“We know our players love to personalise their MyPLAYER and what better way to reward them for playing than the opportunity to wear exclusive Nike Basketball signatures shoes only found in NBA2K20,” said Alfie Brody, VP of Global Marketing at 2K. “We can’t wait to see our fans progress through the challenges to unlock each pair.”
The first challenge will take place on October 29 and other shoes will be available at key moments during the NBA season including NBA All-Star 2020, NBA Playoffs and the NBA Finals.
To stay up to date about when each shoe and the specific challenges start, visit https://www.nba2k.com/nike, become a fan on Facebook or follow NBA2K on Twitter and Instagram.
For more information on NBA 2K20, please visit https://www.nba2k.com/nike.
*Nike Gamer Exclusive Sneakers are only available for players who complete Gamer Exclusive challenges in NBA 2K20 on the Xbox One, PlayStation 4, or Nintendo Switch. Nike Gamer Exclusive Sneakers are not available for PC players. Terms@ http://nba.2k.com/nike-terms.
2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
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About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher and marketer of interactive entertainment for consumers around the globe. We develop and publish products through our labels Rockstar Games, 2K, and Private Division, as well as Social Point, a leading developer of mobile games. Our products are designed for console systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com.
Founded in 2005, 2K develops and publishes global interactive entertainment for console and handheld gaming systems, personal computers and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games and 2K Silicon Valley. 2K’s portfolio currently includes the renowned BioShock®, Borderlands™, Mafia and XCOM® franchises; NBA® 2K, the global phenomenon and highest rated** annual sports title for the current console generation; the critically acclaimed Sid Meier’s Civilization® series; the popular WWE® 2K and WWE® SuperCard franchises, as well as emerging properties NBA® 2K Playgrounds 2, Carnival Games and more. Additional information about 2K and its products may be found at 2k.com.
*According to 2008 – 2019 Metacritic.com
About Nike
NIKE, Inc. based near Beaverton, Ore., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com and follow @Nike.
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