UBISOFT UNVEILS A MOBILE AUGMENTED REALITY EXPERIENCE FOR THE UPCOMING LAUNCH OF TOM CLANCY’S THE DIVISION® 2
Combining an AR engine, a bot for Facebook Messenger and geolocation technologies, Ubisoftcreates “The Division 2 Echo experience”, a mobile-only experience allowing users to deep dive into the world of The Division 2
SYDNEY – Australia — March 7, 2019 — Ubisoft, in collaboration with DDB Paris and Make Me Pulse, revealed The Division 2 Echo experience, a unique digital and immersive experience leveraging augmented reality and geolocation technologies, that will embark users into the world of The Division 2. The experience, dubbed in English and subtitled in Spanish, French, Italian, German, Traditional Chinese and Thai, is now available across Europe, Middle East and Asia territories. Users can access The Division 2 Echo experience on their mobile m.me/TheDivisiongame.
Accessible through a dedicated experience available exclusively on Messenger, The Division 2 Echo experience allows fans to dig deeper into the game narrative. Through more than 50 different stories users will discover the everyday lives of the civilians of Washington D.C. seven months after the virus outbreak that hit New York City. Multiple Points of Interest such as grocery stores, schools, gas stations or banks, can be found in each of the cities integrating the experience. Users will be provided their location coordinates thanks to an integrated GPS. While users unlock the Echo stories they will collect rewards and in-game items that will automatically be unlocked when The Division 2 launches via the Ubisoft Club.
Led by Massive Entertainment in collaboration with seven other studios around the world**, Tom Clancy’s The Division 2 is the next evolution in the open-world online shooter RPG genre that the first game helped establish. Set seven months after a deadly virus was released in New York City, Tom Clancy’s The Division 2 will bring players into a fractured and collapsing Washington D.C. The world is on the brink, its people living through the biggest crisis ever faced in human history. As veteran Division agents, players are the last hope against the complete fall of society as enemy factions vie for control of the city. If Washington D.C. is lost, the entire nation falls. Building upon more than two years of listening to and learnings from The Division community, Tom Clancy’s The Division 2 will offer a substantial campaign that organically flows into a robust endgame, to create a cohesive and meaningful experience for all types of players.
For more information on Tom Clancy’s The Division 2, please visit: tomclancy-thedivision.ubisoft.com. For the latest news on Tom Clancy’s The Division 2 and all of Ubisoft’s games, visit Ubisoft News: news.ubisoft.com.
** Associate studios are Ubisoft Reflections, Red Storm Entertainment, Ubisoft Annecy, Ubisoft Leamington, Ubisoft Shanghai, Ubisoft Bucharest and Ubisoft Sofia
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2017-18 fiscal year Ubisoft generated sales of €1,732 million. To learn more, please visit www.ubisoft.com.
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DDB Worldwide Communications Group Inc. (www.ddb.com) ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. Consistently one of the most awarded networks globally for creative excellence, DDB was campaign’s 2009 Global Network of the Year, the 2010 Spikes Asia Network of the Year, 2010
Eurobest Network of the Year, 2010 Campaign Asia Pacific Creative Network of the Year andcaptured both the Cyber Grand Prix and Film Craft Grand Prix at the 2010 InternationalAdvertising Festival in Cannes. With more than 200 offices in over 90 countries, DDB Groupbelieves in the power of Social Creativity to grow the value and influence of brands around theworld by creating ideas that people want to play with, participate in and pass along. DDBWorldwide is part of Omnicom Group Inc. (OMC).