UFC AND BETHESDA SOFTWORKS ANNOUNCE NEW INTERACTIVE PARTNERSHIP IN AUSTRALIA AND NEW ZEALAND
UFC middleweight champion Robert Whittaker to serve as Bethesda Softworks Brand Ambassador during partnership
SYDNEY – UFCÒ, the world’s premier mixed martial arts organization, and Bethesda SoftworksÒ, a ZeniMaxÒ Media company, today announced a partnership in the non-sports gaming space in Australia and New Zealand.
With this collaboration, UFC and Bethesda will work on various initiatives throughout the Oceanic region while aligning to celebrate the launch of Fallout 76Ò, the online prequel where every surviving human is a real person, set for release on Wednesday, November 14, 2018.
In conjunction with this partnership, UFC middleweight champion Robert Whittaker, a lifelong gamer, has been selected as a new brand ambassador for Bethesda in Australia and New Zealand.
“We’re very excited to be working with UFC, and we’ve always been a huge fan of Rob, so when we found out that was mutual, an ambassadorship seemed to be the perfect fit,” ZeniMax Australia Managing Director, Simon Alty, said. “Rob’s at an incredibly exciting time of his career and Bethesda is also in the process of announcing and releasing game-changing titles, so we can’t wait to see what we can achieve together.”
“It’s an honour to partner with Bethesda Softworks, as I’ve always been a fan of their games such as Fallout and The Elder Scrolls,” said Whittaker. “UFC is both a physical and mental battle and I’ve always turned to gaming as a way to unwind after a fight and stay focused during my recovery. I look forward to collaborating with Bethesda as they reveal more details about their upcoming releases and sharing this excitement with my followers and their community.”
Whittaker has already begun streaming via his profile on live streaming video platform Twitch, and he will also be involved in various activities Bethesda are hosting around Australia.
For more information about Fallout 76, please visit https://fallout.bethesda.net/
UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. Celebrating its 25th Anniversary in 2018, UFC boasts more than 284 million fans worldwide and has produced over 440 events in 22 countries since its inception in 1993. Acquired in 2016 by global sports, entertainment and fashion leader Endeavor (formerly WME | IMG), together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 160 countries and territories to 1.1 billion TV households worldwide in 40 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.
About ZeniMax Media Inc.
ZeniMax Media is a privately owned media organization headquartered outside Washington DC with international publishing offices in London, Paris, Frankfurt, Eindhoven, Hong Kong, Tokyo, and Sydney. Through its subsidiaries, ZeniMax Media creates and publishes original interactive entertainment content for consoles, PCs, and handheld/wireless devices. ZeniMax Media divisions include Bethesda Softworks, Bethesda Game Studios, Escalation Studios, id Software, Arkane Studios, Tango Gameworks, MachineGames, ZeniMax Online Studios, ZeniMax Europe Ltd., ZeniMax Asia K.K., ZeniMax Asia Pacific Limited, and ZeniMax Australia Pty Ltd. For more information on ZeniMax Media, visit www.zenimax.com.
About Bethesda Softworks
Bethesda Softworks, part of the ZeniMax Media Inc. family of companies, is a worldwide publisher of interactive entertainment software. Titles featured under the Bethesda label include such blockbuster franchises as The Elder Scrolls®, DOOM®, QUAKE®, Fallout®, Wolfenstein®, Dishonored®, The Evil WithinTM, Prey® and RAGE®. For more information on Bethesda Softworks’ products, visit www.bethsoft.com.