SANRIO AND BANDAI NAMCO ENTERTAINMENT JOIN FORCES WITH NEW HELLO KITTY ♥ PAC-MAN MOBILE GAME AND MERCHANDISE

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SANRIO AND BANDAI NAMCO ENTERTAINMENT JOIN FORCES WITH NEW HELLO KITTY PAC-MAN MOBILE GAME AND MERCHANDISE

Pop Icon Hello Kitty and the First Video Game Hero to Chomp Tasty Dots and Pesky Ghosts, Debuting Collaboration at Comic-Con International: San Diego 2017

SANTA CLARA, Calif., (July 19, 2017) – Sanrio, Inc. and leading anime video game developer and publisher BANDAI NAMCO Entertainment today announce Hello Kitty ♥ PAC-MAN, a new collaboration featuring PAC-MAN, the world’s first video game hero, joining forces with supercute global pop icon, Hello Kitty. Developed by Sanrio, Inc. and BANDAI NAMCO Entertainment as a license program, the collaboration kicks-off on July 19th at Comic-Con International: San Diego with a Hello Kitty themed update to the PAC-MAN app available now as a free download on Google Play and the Apple App Store.

Sanrio and BANDAI NAMCO Entertainment will debut its limited-edition Hello Kitty ♥ PAC-MAN merchandise collection at Comic-Con International: San Diego.  Starting on July 20th, the collection will be available at the BAIT booth (#5146), — and will include t-shirts, caps, socks, tote bags, pins, and a Hello Kitty ♥ PAC-MAN collectible figure set. The design blends the classic arcade pixelated PAC-MAN look with the supercute iconography of Hello Kitty. BAIT will debut an additional version of the collectible figure set at Comic-Con International: New York in October 2017. Additional products will be available at specialty retailers this fall.

Hello Kitty and PAC-MAN have both endeared themselves to pop culture fans around the world for decades, it’s about time that these two became best-friends,” said Eric Hartness, Vice President of Marketing at BANDAI NAMCO Entertainment America Inc. “We look forward to celebrating this new friendship with fans at Comic-Con and have them experience the limited-time Hello Kitty update to the PAC-MAN app as they chomp dots, weave through corners, and avoid colorful ghosts.”

Hello Kitty and PAC-MAN are global icons with a crossover fan base,” said Jill Koch, Sr. Vice President of Brand Management and Marketing at Sanrio, Inc. “Merging Hello Kitty into the pixelated world of PAC-MAN is a gift both for fans that grew up with the brands and new fans alike.”

The PAC-MAN mobile game, which is free to download and play, will feature Hello Kitty, along with special in-game integrations and themed levels, customized icons, and ghosts. The Hello Kitty content will be included as part of a free, limited-time update to PAC-MAN on Google Play and the Apple App Store, available to download now through August 19.

Visit the Sanrio booth (#4737) and BAIT booth (#5146) at Comic-Con International: San Diego for a free limited edition Hello Kitty ♥ PAC-MAN keychain, while supplies last!

For more information on BANDAI NAMCO Entertainment game titles and products, please visit http://www.bandainamcoent.com/ or follow us on Facebook at https://www.facebook.com/BandaiNamcoUS or on Twitter at http://www.twitter.com/bandainamcous.

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About BANDAI NAMCO Entertainment America Inc.
BANDAI NAMCO Entertainment America Inc., part of BANDAI NAMCO Holdings Inc., is a leading global publisher and developer of interactive entertainment for all major video game consoles, iOS, Android, and online platforms. The company is known for creating and publishing many of the industry’s top video game franchises including PAC-MAN®, GALAGA®, TEKKEN®, SOULCALIBUR®, and ACE COMBAT®. BANDAI NAMCO Entertainment America Inc. is the premier publisher in the Western hemisphere for anime based video games including NARUTO SHIPPUDEN™, DRAGON BALL Z®, and ONE PIECE®. More information about the company and its products can be found at http://www.bandainamcoent.com or www.facebook.com/BandaiNamcoUS

About Sanrio®  
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who celebrated her 40th Anniversary in 2014. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences.  Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and Sanrio boutique stores. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

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