J!NX Partners With Hot Topic to Bring First Video Game Lifestyle Brand to Retail
Stylish new products made by gamers for gamers
SAN DIEGO — July 11, 2017 — Jinx Inc. (stylized J!NX) has revealed a new retail partnership to bring their very own J!NX Brand gaming lifestyle apparel exclusively to Hot Topic, the leading online and brick-and-mortar specialty retailer, available Aug. 17. J!NX is the world’s leading and most beloved apparel brand for gamers. With nearly two decades of experience in the video game industry, J!NX is finally bringing its own brand to retail.
“I’m a lifelong gamer, both a player and a hobbyist game developer. Growing up, I never felt a connection to any existing brands, nothing spoke to me. J!NX was born in that void,” said Sean Gailey, J!NX co-founder and CEO. “To me, J!NX represents the deep passion of the culture and community that I’m proud to be a part of. We chose Hot Topic because they’ve been the first to believe in that community and have been a longtime partner with our licensed products.”
“Gamers deserve more than just T-shirts to express their love of the lifestyle, and no one understands that more than the team over at J!NX,” said Ed Labay, VP, GMM at Hot Topic. “That’s why we are so excited to partner with them and launch this idea at Hot Topic.”
Each of the new J!NX Brand items coming to Hot Topic is expertly designed by a team of passionate gamers and apparel industry veterans.
Gamers can get an exclusive first look at the new items during Comic-Con International: San Diego at the Horton Plaza Hot Topic store (562 Horton Plaza, San Diego, CA 92101) on Thursday, July 20.
Founded in 1999 in San Diego, CA, J!NX is the world’s leading lifestyle brand for video game apparel and accessories. Born from a love of play and the communities it inspires, J!NX and J!NX Pro were launched as a celebration of video game culture. Over the years, J!NX has secured their place in the video game industry with successful products and longstanding relationships with many of the top video game brands in the world.
About Hot Topic
Hot Topic, headquartered in City of Industry, CA, was the first retailer to make alternative apparel and accessories available at malls across the country. Today, Hot Topic is the fandom haven for guys and girls obsessed with music and all things pop culture. Founded in 1989, Hot Topic operates 698 stores in the U.S., Canada and Puerto Rico and an online store at hottopic.com. Follow @HotTopic on Facebook, Twitter, Instagram and Snapchat.